marketing and advertising demographics and statistics

First Data from the 2007 Economic Census Released

Tue, 24 Mar 2009 16:52:06 GMT

The U.S. Census Bureau today released preliminary data from the 2007 Economic Census. This advance report is the first in a series of industry and geographic area data, including information for more than 1,000 communities not available from previous censuses.

   The economic census is conducted every five years and is the most comprehensive and detailed profile of the U.S. economy, covering millions of businesses representing more than 1,000 industries. The census provides
the foundation and benchmark for gross domestic product, monthly retail sales and other indicators of economic performance. These data also provide unique portraits of American industries and local communities.

   “The quality and timely release of these data are a direct result of the cooperation of millions of U.S. businesses,” said C. Harvey Monk Jr., associate director for economic programs at the U.S. Census Bureau. “The Census Bureau thanks every member of the business community for their efforts in helping to create this critical measure of the American economy.”

   The report is made up of two data sets, Advance Summary Statistics for the United States: 2007 and Advance Comparative Statistics for the United States: 2007. These show the number of establishments, revenue (sales), payroll and number of employees at the national level for 101 industry groups based on the North American Industry Classification System (NAICS).

Among the findings in this report:

-- Wholesale trade, manufacturing, and retail trade remained the largest sectors in the U.S. economy. Wholesale trade businesses reported more than $5.9 trillion in receipts in 2007. This was an increase of nearly 28 percent from the $4.6 trillion reported in 2002.

-- Manufacturers reported shipments of more than $5.3 trillion in 2007, an increase of more than $1.4 trillion from the $3.9 trillion reported in 2002. This was the largest increase among all sectors covered in the
economic census. Over the same period, the manufacturing sector experienced a loss of more than 1.3 million jobs, falling to 13.3 million; this was the second largest decrease of any sector.

-- Food, petroleum and chemicals accounted for more than 56 percent of the growth in the manufacturing sector ($812 billion of the $1.4 trillion increase) from 2002 to 2007. Apparel, plastics and rubber products, and
computers and electronic products made up more than 36 percent (478,574) of the 1.3 million-person decline in manufacturing employment from 2002 to 2007.

-- The health care and social assistance sector continued to have the most employees with nearly 17 million in 2007, an increase of more than 12 percent from 2002.

-- Among the service-related sectors, employees in the information sector earned the highest average payroll per employee in 2007 ($64,871). The accommodation and food services sector reported the lowest payroll per
employee in 2007 ($14,649).

   Data from the 2007 Economic Census will be released over a two-year period, through June 2011, and will be available in American FactFinder, the Census Bureau’s online data access tool. These data primarily cover the
nation’s 7 million businesses with paid employees. Separate data on the 21 million businesses without paid employees will be released in mid-2009.

New to the 2007 Economic Census:

-- In addition to incorporated municipalities, the 2007 Economic Census will include census designated places (sometimes referred to as “unincorporated places”) with resident populations of 5,000 or more. The
census will also publish information for cities and towns with 5,000 or more jobs.

-- Data will be published for two newly recognized NAICS industries: research and development in biotechnology (NAICS 541711) and executive search services (NAICS 561312).

-- Franchise data will be published for many additional industries not included in the 2002 Economic Census, such as business services and personal services. Previously, the franchise data were provided only for
limited- and full-service restaurants.

-- Data on costs for fringe benefits will now be available at the national level for the wholesale, retail and services sectors. These data were previously available only for the mining and manufacturing sectors.

-- All products data for the services sectors will now be published following the new North American Product Classification System (NAPCS). This completes the transition to NAPCS for the service sector that was
started with the 2002 Economic Census.

   Reference information about the economic census, including a data release schedule, is available on the 2007 Economic Census home page http://www.census.gov/econ/census07/ . To receive alerts when particular
industry or geographic reports are released via the soon to be available economic census NotifyMe service, users can sign up at http://business.census.gov. The site also provides industry snapshots, state rankings and other features to help users better understand the data.
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As Baby Boomers Age, Fewer Families Have Children Under 18 at Home

Wed, 04 Mar 2009 17:30:04 GMT

With declining fertility rates and the aging of baby boomers, the percentage of families with their own child living at home decreased to 46 percent in 2008, from 52 percent in 1950, according to new data from the
U.S. Census Bureau.

   The findings come from America’s Families and Living Arrangements: 2008, a collection of 2008 Current Population Survey (CPS) statistics on family and nonfamily households, characteristics of single-parent families, living arrangements of children and data on married and unmarried couples. The CPS has been conducted annually since 1940.

   “Decreases in the percentage of families with their own child under 18 at home reflect the aging of the population and changing fertility patterns,” said Rose Kreider, family demographer at the U.S. Census Bureau. “In 2008, not only were baby boomers old enough that most of their children were 18 and over, but they were having fewer kids than their parents, as well.”

   In 1950, 52 percent of family households had their own child under 18. During the years when the baby boomers were young, this percentage increased, reaching 57 percent in the early 1960s. In 2008, however, when the baby boomers were about ages 44 to 62, and likely to be householders themselves, the percentage of families with a child had declined to 46 percent.

   Figure 1 and table FM-1 show the percentage of family households with children under 18 from 1950 through 2008.

      Among the factors that contributed to the decrease in the percentage of family households with children under 18:

     -- Increases in longevity -- The average numbers of years of life remaining at age 30 increased about three years, comparing those age 30 in 1960 with baby boomers who turned 30 in 1980 (Table 11,
U.S. Life Tables, National Center for Health Statistics). As adults live longer, a larger proportion of married couple households will be those who are older and either childless, or whose adult children live elsewhere. In 1968, 29 percent of married men were age 55 and over, as were 22 percent of married women. In 2008, 38 percent of married men were 55 and over, as were 33 percent of married women.

   -- Increases in childlessness -- The percentage of women age 40 to 44 who were childless increased from 10 percent in 1976 to 20 percent in 2006. (Supplemental Table 1, U.S. Census Bureau).

Other highlights from America’s Families and Living Arrangements: 2008

   -- The median age for men at first marriage was 27.4 years. For women, the median age at first marriage was 25.6.

   -- The percentage of family households with children under 18 in 2008 that had three or more of their own children present was 21 percent in both 1998 and 2008.

-- The percentage of adults ages 45 to 49 who were married varied by race and ethnicity. For example, among women 45 to 49, 79 percent of Asians, 69 percent of white non-Hispanics, 62 percent of Hispanics and 43 percent of blacks were married.

-- In 2008, 66.9 million opposite-sex couples lived together -- 60.1 million were married, and 6.8 million were not.

-- The United States had an estimated 5.5 million “stay-at-home” parents: 5.3 million mothers and 140,000 fathers.

-- The percentage of children living with two parents varied by race and origin. Eighty-five percent of Asian children lived with two parents, as did 78 percent of white non-Hispanic children, 70 percent of Hispanic children and 38 percent of black children.

-- About 9 percent of all children (6.6 million) lived in a household that included a grandparent. Twenty-three percent of children living with a grandparent had no parent present.

-- In 2008, 6 percent of white non-Hispanic children lived in a household with a grandparent present, compared with 10 percent of Hispanic children, and 14 percent of both Asian and black children.
--

This survey was conducted in February, March and April for a nationwide sample of about 100,000 addresses. Statistics from surveys are subject to sampling and nonsampling error. For more information on the source of the data and accuracy of the estimates, including standard errors and confidence intervals, see Appendix G at .
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Asian and Hispanic Children More Likely to Dine With Their Parents

Wed, 04 Mar 2009 17:21:29 GMT

Hispanic and Asian children under 12 were more likely to eat dinner with a parent every day in a typical week than children who were non-Hispanic white or black (Table D7), according to new data released by the U.S. Census Bureau.

This package of 30 tables makes up A Child's Day (Selected Indicators of Child Well-Being): 2006, which examines the welfare of children and their daily activities. The data were collected between June and September 2006 as part of the Survey of Income and Program Participation (SIPP), and include information about living arrangements, family characteristics, early child care experiences, daily interaction with parents, extracurricular activities, academic experience and parents’ educational expectations.

Children between 1 and 2 years old were read to more often when their parents had higher levels of educational attainment. Children whose parents had less than a high school diploma were read to an average of 5.9 times per week, compared with 10.3 times per week for children whose parents had an advanced degree (Table D9).

Children in nonmetropolitan areas were less likely to have three TV-usage rules imposed on them (i.e., which programs, how early or late, how many hours) than children in metropolitan areas (Table D12).

This survey (SIPP) produces national-level estimates for the U.S. resident population and subgroups and allows for the observation of trends over time, particularly of selected characteristics, such as income,
eligibility for and participation in government assistance programs, household and family composition, labor force behavior and other associated events.

Questions for each child are asked of the designated parent. In households where both parents are present, the mother is the designated parent. If the father is available and the mother is not, he will supply the answers. If neither parent is in the household, the guardian is the designated parent.
---

Hispanics Become More Prevalent on College Campuses

Hispanic students comprised 12 percent of full-time college students (both undergraduate and graduate students) in 2007, up from 10 percent in 2006, according to U.S. Census Bureau tables released today. Hispanics comprise 15 percent of the nation's total population.

School Enrollment in the United States: 2007 contains eight detailed tables based on statistics collected in the October School Enrollment Supplement to the Current Population Survey. The national-level data are
shown by characteristics such as age, sex, race, Hispanic origin, family income, type of college, employment status and vocational course enrollment.

Women continue their majority status, comprising 55 percent of undergraduates and 60 percent of graduate students.

Other highlights:

-- In 2007, 53 percent of Hispanic 4-year-olds were enrolled in nursery school, up from 43 percent in 1997 and 21 percent in 1987.

-- In 2007, 27 percent of the population 3 or older were enrolled in classes -- from nursery school to graduate studies.

-- More than half (59 percent) of all 4-year-olds and 39 percent of 3-year-olds were enrolled in nursery school.

-- Students in grades one through 12 made up 64 percent of people 3 and older enrolled in school.

-- Students 35 or older comprised 15 percent of people enrolled in college. They made up 7 percent of the full-time college students and 36 percent of those attending part time.

These data were collected from June 2006 through September 2006 in the Survey of Income and Program Participation. As in all surveys, these data are subject to sampling and nonsampling error. For further information on the source of the data and accuracy of the estimates, including standard errors and confidence intervals, go to http://www.sipp.census.gov/sipp/source.html.
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Census Bureau Data Show Characteristics of the U.S. Foreign-Born Population

Thu, 19 Feb 2009 17:03:19 GMT

According to a newanalysis of data about the U.S. foreign-born population from the 2007 AmericanCommunity Survey (ACS), a higher percentage of people born in India have a bachelor’sdegree or higher (74 percent) than people born in any other foreign country.Egypt and Nigeria had rates above 60 percent.

Based on 2007 ACS data, these figures come from new detailedcharacteristic profiles on the foreign-born population — people who were notU.S. citizens at birth — available by country of birth.

Meanwhile, among the nation’s foreign-born, Somalis andKenyans living in the United States are the most likely to be newcomers, and Somalisare among the youngest and poorest.

“These new ‘selectedpopulation profiles’ highlight the diversity among the many differentforeign-born groups in the United States,” said Elizabeth Grieco, chief of theCensus Bureau’s Immigration Statistics

Staff. “This diversity is due in part to the way the variouscommunities were established, whether it be through labor migration, family reunificationor refugee flows.”

The new data reveal the diversity among the 38.1 millionforeign-born living in the United States in 2007, not only by where they wereborn, but also by where they live now.

For example, about 80 percent of the nation’s populationborn in China are high school graduates. In the New York metropolitan area,about two-thirds of those born in China are high school graduates, while in themetro area of San Jose, Calif., the figure rises to 93 percent.

Other findings available for foreign-born populations of65,000 or more in areas with a total population of 500,000 or more include the following:

Country of Birth

· Mexico tops thecountry of birth list with more than 11.7 million people. The next highestcountries by birth include China (1.9million), the Philippines (1.7 million), India (1.5 million), El Salvador andVietnam (both at 1.1 million), and Korea (1 million). Cuba, Canada and theDominican Republic round out the top 10 countries of birth.

Educational Attainment

· Foreign-born fromseveral African nations are among the likeliest to have graduated from highschool, specifically from countries such as Nigeria, Kenya, Egypt and SouthAfrica. About 96 percent or more of the foreign-bornage 25 and over from these nations are high school graduates.

· Overall, about 85percent of the total U.S. population, 68 percent of the U.S. foreign-born and88 percent of the native-born are high school graduates.

· About 27 percentof the foreign-born and about 28 percent of natives have bachelor’s degrees.

Household Income

· Among theforeign-born, those from India, Australia, South Africa and the Philippineshave the highest median household incomes. The median household income for U.S.residents born in India is $91,195. The foreign-born from Somalia and theDominican Republic had some of the lowest median household incomes.

· Median householdincome is $50,740 for the total population, $46,881 for the foreign-born populationand $51,249 for the native population.

Age

· Europe is thesource of some of the “oldest” foreign-born. U.S. residents born inHungary (64 years) and Italy (63.1)share the distinction, statistically, of having the oldest median ages. The foreign-bornfrom Greece, Germany and Ireland also have median ages of about 60.

· U.S. residentsborn in Somalia have the youngest median age (26.8).

· Nationally, themedian age for the total U.S. population is 36.7. The total foreign-bornpopulation has a median age of 40.2 and the total native population has amedian age of 35.8.

Year of Entry

· The foreign-bornfrom Somalia and Kenya are the most likely to have entered the United States in2000 or later. Nearly 60 percent are in this category.

· Overall, about 28percent of the nation’s foreign-born entered in 2000 or later, 29 percentbetween 1990 and 1999, and 43 percent entered the United States before 1990.

Employment and Occupations

· Approximately 81percent of the foreign-born age 16 and over from Nigeria and Kenya are in thelabor force. Nationally, about 65 percent of the U.S. population in this agegroup are in the labor force, compared with about 67 percent of theforeign-born population and 64 percent of natives.

· U.S. residentsborn in India have the highest percentage of civilian-employed people workingin management, professional and related occupations (69 percent). Theseoccupations employ about 36 percent of the native civilian-employed U.S.population and 27 percent of the foreign-born.

· The foreign-bornfrom Liberia and Haiti have the highest percentage of civilian-employed peopleworking in service occupations (at 40 percent and 39 percent respectively, thedifferences are not statistically significant). About 16 percent of natives and23 percent of the foreign-born civilian-employed populations are working inservice occupations.

· The foreign-bornfrom Jordan (40 percent) and Bangladesh (36 percent) are among the most likelyto work in sales and office occupations (the differences between the two arenot statistically significant). Among natives, 27 percent work in sales andoffice occupations, compared with 18 percent among the foreign-born population.

English Language Ability

· About 97 percentof the foreign-born population from Mexico and the Dominican Republic age 5 andover speak a language other than English at home. Those born in Nicaragua, ElSalvador, Armenia, Honduras, Bosnia and Herzegovina, and Ecuador also have highrates of speaking a language other than English.

· People born inMexico, Guatemala, Honduras and El Salvador age 5 and over are most likely tospeak English less than “very well.” More than 70 percent of the foreign-bornpopulation from these countries identified themselves in that category.

· On average, 52percent of the foreign-born population, 2 percent of the native population and9 percent of the total U.S. population speak English less than “very well.”

Poverty

· Among people forwhom poverty status is determined, about 51 percent of residents born inSomalia are living in poverty. About a quarter of the population born in Iraq,the Dominican Republic, Jordan and Mexico are also living in poverty.

· On the low end ofthe poverty spectrum for the countries of birth, U.S. residents born in theNetherlands and Ireland each have a poverty rate of about 5 percent.

· About 13 percentof both natives and the total U.S. population are living in poverty, whileabout 16 percent of the foreign-born are.

The 2007 ACS estimates are based on a nationwide sample ofabout 250,000 addresses per month. In addition, approximately 20,000 groupquarters across the United States were sampled, comprising approximately200,000 residents. Geographic areas for which one-year data are available arebased on total populations of 65,000 or more.

As part of the Census Bureau’s reengineered 2010 Census, thedata collected by the ACS helps federal officials determine where to distributemore than $300 billion to state and local governments each year. Responses tothe survey are strictly confidential and protected by law.

As is the case with all surveys, statistics from samplesurveys are subject to sampling and non-sampling error. All comparisons made inthe reports have been tested and found to be statistically significant at the 90percent confidence level, unless otherwise noted. Please consult the datatables for specific margins of error. For more information go to http://www.census.gov/acs/www/UseData/index.htm

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Halloween Statistics

Fri, 24 Oct 2008 08:02:56 GMT

Halloween Oct. 31

The observance of Halloween, which dates back to Celtic rituals thousands of years ago, has long been associated with images of witches, ghosts, devils and hobgoblins. Over the years, Halloween customs and rituals have changed dramatically. Today, many of the young and young at heart take a more light-spirited approach. They don scary disguises or ones that may bring on smiles when they go door to door for treats, or attend or host a Halloween party.

Trick or Treat!
36 million
The estimated number of potential trick-or-treaters in 2007 -- children 5 to 13 -- across the United States. This number is down about 38,000 from a year earlier. Of course, many other children -- older than 13, and younger than 5 -- also go trick-or-treating. Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/011910.html

110.3 million
Number of occupied housing units across the nation in 2007 -- all potential stops for trick-or-treaters.
Source: Housing Vacancies and Homeownership http://www.census.gov/hhes/www/housing/hvs/historic/histt15.html>

93%
Percentage of households with residents who consider their neighborhood safe. In addition, 78 percent said there was no place within a mile of their homes where they would be afraid to walk alone at night.
Source: Extended Measures of Well-Being: Living Conditions in the United States, 2003, http://www.census.gov/Press-Release/www/releases/archives/families_households/009884.html

Jack-o’-Lanterns and Pumpkin Pies
1.1 billion pounds
Total production of pumpkins by major pumpkin-producing states in 2007.
Illinois led the country by producing 542 million pounds of the vined orange gourd. Pumpkin patches in California, New York and Ohio also provided lots of pumpkins: Each state produced at least 100 million pounds. The value of all pumpkins produced by major pumpkin-producing states was $117 million.
Source: USDA National Agricultural Statistics Service http://www.nass.usda.gov/index.asp

Where to Spend Halloween?
Some places around the country that may put you in the Halloween mood are:

-- Transylvania County, N.C. (29,984 residents).
Source: Population estimates 2007 http://www.census.gov/Press-Release/www/releases/archives/population/011635.html

-- Tombstone, Ariz. (population 1,562).
Source: Population estimates 2007
http://www.census.gov/Press-Release/www/releases/archives/population/012242.html

-- Pumpkin Center, N.C. (population 2,228); and Pumpkin Bend, Ark.
(population 307).
Source: Census 2000
-- Cape Fear in New Hanover County, N.C. (15,711); and Cape Fear in Chatham County, N.C. (1,170).
Source: Census 2000
-- Skull Creek, Neb. (population 274).
Source: Population estimates 2007 http://www.census.gov/Press-Release/www/releases/archives/population/012242.html

Candy and Costumes
1,170
Number of U.S. manufacturing establishments that produced chocolate and cocoa products in 2006, employing 39,457 people and shipping $13.9 billion worth of goods. California led the nation in the number of chocolate and cocoa manufacturing establishments, with 128, followed by Pennsylvania, with 116.
Source: 2006 County Business Patterns <
http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/012181.html and 2006 Annual Survey of Manufactures, Value of Product Shipments http://www.census.gov/mcd/asm-as2.html>

473
Number of U.S. establishments that manufactured nonchocolate confectionary products in 2006. These establishments employed 18,733 people and shipped $7.2 billion worth of goods that year. California led the nation in this category, with 72 establishments.
Source: 2006 County Business Patterns http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/012181.html and 2006 Annual Survey of Manufactures, Value of Product Shipments http://www.census.gov/mcd/asm-as2.html>

24.5 pounds
Per capita consumption of candy by Americans in 2007.
Source: Current Industrial Reports, Confectionery: 2007 http://www.census.gov/cir/www/311/ma311d.html>

2,077
Number of costume rental and formal wear establishments across the nation in 2006.
Source: 2006 County Business Patterns http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/012181.html

Unmarried and Single Americans

Mon, 28 Jul 2008 14:25:09 GMT

“National Singles Week” (Sept. 21-27, 2008) was started by the Buckeye Singles Council in Ohio in the 1980s to celebrate single life and recognize singles and their contributions to society. The week is now widely observed during the third full week of September (Sept. 21-27 in 2008) as “Unmarried and Single Americans Week,” an acknowledgment that many unmarried Americans do not identify with the word “single” because they are parents, have partners or are widowed. In this edition of Facts for Features, unmarried people include those who were never married, widowed, or divorced, unless otherwise noted.

Single Life

92 million
Number of unmarried Americans 18 and older in 2006. This group comprised 42 percent of all U.S. residents 18 and older.

54%
Percentage of unmarried Americans 18 and older who are women.

60%
Percentage of unmarried Americans 18 and older who have never been married. Another 25 percent are divorced, and 15 percent are widowed.

15 million
Number of unmarried Americans 65 and older. These older Americans comprise 16 percent of all unmarried and single people 18 and older.

86
Number of unmarried men 18 and older for every 100 unmarried women in the United States.

50.7 million
Number of households maintained by unmarried men or women. These households comprise 44 percent of households nationwide.

30.5 million
Number of people who live alone. They comprise 27 percent of all households, up from 17 percent in 1970.

Source for statements in this section: America’s Families and Living Arrangements <
http://www.census.gov/Press-Release/www/releases/archives/families_households/009842.html

Parenting

12.9 million
Number of single parents living with their children in 2006. Of these, 10.4 million were single mothers.
Source: America’s Families and Living Arrangements
http://www.census.gov/Press-Release/www/releases/archives/families_households/009842.html

9%
Percentage of households headed by single parents in 2006, up from 5 percent in 1970.
Source: America’s Families and Living Arrangements
http://www.census.gov/Press-Release/www/releases/archives/families_households/009842.html

39%
Percentage of opposite-sex, unmarried-partner households that include children.
Source: America’s Families and Living Arrangements http://www.census.gov/Press-Release/www/releases/archives/families_households/009842.html

733,000
Number of unmarried grandparents who were caregivers for their grandchildren in 2006. They comprised about three in 10 grandparents who were responsible for their grandchildren.
Source: 2006 American Community Survey http://www.census.gov/acs/www/Products/users_guide/index.htm

Unmarried Couples

6 million
Number of unmarried-partner households in 2006. These include 5.2 million of the opposite sex and 780,000 of the same sex.
Source: 2006 American Community Survey http://www.census.gov/acs/www/Products/users_guide/index.htm

Dating

904
The number of dating service establishments nationwide as of 2002. These establishments, which include Internet dating services, employed nearly 4,300 people and generated $489 million in revenues.
Source: 2002 Economic Census http://www.census.gov/econ/census02/guide/SUBSUMM.HTM

Voters

36%
Percentage of voters in the 2004 presidential election who were unmarried.
Source: Voting and Registration in the Election of November 2004
http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html

Education

83%
Percentage of unmarried people 25 and older in 2007 who were high school graduates.
Source: Educational Attainment in the United States: 2007
http://www.census.gov/Press-Release/www/releases/archives/education/011196.html

24%
Percentage of unmarried people 25 and older in 2007 with a bachelor’s degree or more education.
Source: Educational Attainment in the United States: 2007
http://www.census.gov/Press-Release/www/releases/archives/education/011196.html

Labor Day Marketing Statistics: Sept. 1

Tue, 01 Jul 2008 07:31:08 GMT

The first observance of Labor Day is believed to have been a parade of
10,000 workers on Sept. 5, 1882, in New York City, organized by
Peter J. McGuire, a Carpenters and Joiners Union secretary. By 1893, more
than half the states were observing a "Labor Day" on one day
or another, and Congress passed a bill to establish a federal holiday in
1894. President Grover Cleveland signed the bill soon afterward,
designating the first Monday in September as Labor Day.

Who Are We Celebrating?
154.5 million
Number of people 16 and older in the nation's labor force in May 2008,
including 82.6 million men and 71.9 million women.
Source: Bureau of Labor Statistics <
http://www.bls.gov/news.release/pdf/empsit.pdf>

Employee Benefits
82%
Percentage of full-time workers 18 to 64 covered by health insurance during
all or part
of 2006.
Source: Income, Poverty, and Health Insurance Coverage in the United
States: 2006 <
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

77%
Percentage of workers in private industry who receive a paid vacation as
one of their employment benefits. In addition:

-- 77 percent of workers receive paid holidays.
-- 15 percent have access to employer assistance for child care.
-- 12 percent have access to long-term care insurance.
-- 71 percent have access to medical care, 46 percent to dental care, 29
percent to vision care and 64 percent to
outpatient prescription drug coverage.

Source: Upcoming Statistical Abstract of the United States: 2009, Table 634
<http://www.census.gov/compendia/statab/>

Our Jobs
Americans work in a variety of occupations. Here is a sampling:

Occupation Number of employees
Teachers 7.1
million
Hairdressers, hairstylists and cosmetologists 778,000
Chefs and head cooks 345,000
Taxi drivers and chauffeurs 333,000
Firefighters 288,000
Roofers 269,000
Pharmacists 247,000
Musicians, singers and related workers
170,000
Gaming industry (gambling) 111,000
Tax preparers 104,000
Service station attendants 90,000
Logging workers 88,000

Source: Upcoming Statistical Abstract of the United States: 2009, Table 596
<http://www.census.gov/compendia/statab/>

7.7 million
Number of workers who hold down more than one job. So-called moonlighters
comprise
5 percent of the working population. Of these, 4 million work full time at
their primary job and part time at their other job.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 589
<http://www.census.gov/compendia/statab/>

When Do They Sleep?
There are about 288,000 moonlighters who work full time at both jobs.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 589
<http://www.census.gov/compendia/statab/>

10.4 million
Number of self-employed workers.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 585
<http://www.census.gov/compendia/statab/>

22 million
Number of female workers 16 and older in educational services, and health
care and social assistance industries. Among male workers 16 and older,
11.5 million were employed in manufacturing industries.
Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

28%
Percentage of workers 16 and older who work more than 40 hours a week.
Eight percent work
60 or more hours a week.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 582
<http://www.census.gov/compendia/statab/>

4
Median number of years workers have been with their current employer. About
9 percent of those employed have been with their current employer for 20 or
more years.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 591
<http://www.census.gov/compendia/statab/>

10.3 million
Number of independent contractors. Other workers with alternative work
arrangements include 2.5 million on-call workers, 1.2 million temporary
help agency workers and 813,000 workers provided by contract firms.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 588
<http://www.census.gov/compendia/statab/>

15.6 million
Number of labor union members nationwide. About 12 percent of wage and
salary workers belong to unions, with Hawaii and New York having among the
highest rates of any state. North Carolina has one of the lowest rates, 3
percent.
Source: Upcoming Statistical Abstract of the United States: 2009, Table 644
<http://www.census.gov/compendia/statab/>

73.5%
Size of labor force growth in Frisco, Texas, between 2000 and 2005, the
highest among cities with populations of 25,000 or more. Frisco was
followed by the fellow Texas cities of Cedar Park (growth of 66 percent)
and McKinney (52.5 percent), then by Carmel, Ind. (49.9 percent) and Dania
Beach, Fla. (45 percent).
Source: County and City Data Book: 2007 <
http://www.census.gov/Press-Release/www/releases/archives/miscellaneous/011548.html

74,700
Number of jobs added in Harris County (Houston), Texas, between September
2006 and September 2007, the largest increase in employment among the
nation's 328 largest counties. Source: Bureau of Labor Statistics <
http://www.bls.gov/news.release/pdf/cewqtr.pdf>

5.4 million
The number of people who work at home.
Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

Another Day, Another Dollar

$42,261 and $32,515
The 2006 annual median earnings for male and female full-time, year-round
workers, respectively.
Source: Income, Poverty, and Health Insurance Coverage in the United
States: 2006, at
<
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

$1,585
Average weekly wage in Santa Clara County, Calif., for the third quarter of
2007, the highest among the nation's 328 largest counties. Clayton, Ga.,
led the nation in growth of average weekly wages the third quarters of 2006
to 2007, with an increase of 24 percent to $919.
Source: Bureau of Labor Statistics <
http://www.bls.gov/news.release/pdf/cewqtr.pdf>

Hot Jobs
53%
Projected percentage growth from 2006 to 2016 in the number of network
systems and data communication analysts. Forecasters expect this occupation
to grow at a faster rate than any other. Meanwhile, the occupation expected
to add more positions over this period than any other is registered nurses
(587,000).
Source: Upcoming Statistical Abstract of the United States: 2009, Table 598
<http://www.census.gov/compendia/statab/>

Early, Lonely and Long — the Commute to Work

16.7 million
Number of commuters who leave for work between midnight and 5:59 a.m. These
early birds represent 13 percent of all workers.
Source: 2006 American Community Survey <
http://www.census.gov/acs/www/Products/users_guide/index.htm>

76%
Percentage of workers who drove alone to work. Another 11 percent
carpooled, and 5 percent took public transportation (excluding taxicabs).
Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

30.9 minutes
The average time it takes to commute to work for residents of New York
state. New York residents had the most time-consuming commute in the
nation, followed by that of Maryland residents with 30.6 minutes. The
national average was 25.0 minutes.
Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

3.1 million
Number of workers who face extreme commutes to work of 90 or more minutes
each day. Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

53%
Percentage of workers 16 and older living in Virginia who worked and lived
in different counties, the highest rate in the nation.
Source: 2006 American Community Survey
<http://www.census.gov/acs/www/Products/users_guide/index.htm>

Fourth of July Marketing Statistics and Demographics

Tue, 06 May 2008 08:50:31 GMT

The Fourth of July 2008

Onthis day in 1776, the Declaration of Independence was approved by theContinental Congress, setting the 13 colonies on the road to freedom asa sovereign nation. As always, this most American of holidays will bemarked by parades, fireworks and backyard barbecues across the country.

2.5 million
In July 1776, the estimated number of people living in the newly independent nation.
Source: Historical Statistics of the United States: Colonial Times to 1970 <http://www.census.gov/prod/www/abs/statab.html>

304 million
The nation’s population on this July Fourth.
Source: Population clock <http://www.census.gov/main/www/popclock.html>

Fourth of July Cookouts

More than 1 in 4
The chance thatthe hot dogs and pork sausages consumed on the Fourth of Julyoriginated in Iowa. The Hawkeye State was home to 17.6 million markethogs and pigs on March 1, 2008. This represents more than one-fourth ofthe nation’s total. North Carolina (9 million) and Minnesota (6.7million) were the runners-up.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

6.8 billion pounds
Total production of cattle and calves in Texas in 2007. Chances aregood that the beef hot dogs, steaks and burgers on your backyard grillcame from the Lone Star State, which accounted for about one-sixth ofthe nation’s total production. And if the beef did not come from Texas,it very well may have come from Nebraska (4.7 billion pounds) or Kansas(4.1 billion pounds).
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

6
Number of states in which the revenue from broiler chickens was $1billion or greater between December 2006 and November 2007. There is agood chance that one of these states — Georgia, Arkansas, NorthCarolina, Alabama, Mississippi or Texas — is the source of yourbarbecued chicken.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

About 4 in 10
The odds that your side dish of baked beans originated from NorthDakota, which produced 42 percent of the nation’s dry, edible beans in2007. Another popular Fourth of July side dish is corn on the cob.Florida, California, Georgia and New York together accounted for 60percent of the sweet corn produced nationally in 2007.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

Please Pass the Potato Salad
Potato salad and potato chips are popular food items at Fourth of Julybarbecues. More than half (52 percent) of the nation’s spuds wereproduced in Idaho or Washington state in 2007.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

More than three-fourths
Amount of the nation’s head lettuce production in 2007 that came fromCalifornia. This lettuce may end up in your salad or on your burger.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

Nearly 3 in 4
The chances that the fresh tomatoes in your salad came from Florida orCalifornia, which combined accounted for 73 percent of U.S. tomatoproduction last year. The ketchup on your burger or hot dog probablycame from California, which accounted for 96 percent of processedtomato production in 2007.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

Georgia
The state that led the nation in watermelon production last year (1billion pounds). Other leading producers of this popular Fourth of Julydessert included California, Florida and Texas, each with more than 400million pounds.
Source: USDA National Agricultural Statistics Service <http://www.nass.usda.gov>

More than 74 million
Number of Americans who said they have taken part in a barbecue during the previous year. It’s probably safe to assume a lot of these events took place on Independence Day.
Source: Statistical Abstract of the United States: 2008, Table 1213 <http://www.census.gov/prod/www/statistical-abstract.html>

Fireworks

$207 million
The value of fireworksimported from China in 2007, representing the bulk of all U.S.fireworks imported ($217 million). U.S. exports of fireworks, bycomparison, came to just $14.9 million in 2007, with Japan purchasingmore than any other country ($3.8 million).
Source: Foreign Trade Statistics <http://www.census.gov/foreign-trade/www/>

$17.3 million
The value of U.S. manufacturers’ shipments of fireworks in 2002.
Source: 2002 Economic Census <http://www.census.gov/prod/ec02/ec0231i325998t.pdf>

Flags

$4.7 million
In 2007, the dollar value of U.S. imports of American flags. The vast majority of this amount ($4.3 million) was for U.S. flags made in China.
Source: Foreign Trade Statistics <http://www.census.gov/foreign-trade/www/>

$2.4 million
Dollar value of U.S. flags exported in 2007. Mexico was the leading customer, purchasing $1.2 million worth.
Source: Foreign Trade Statistics <http://www.census.gov/foreign-trade/www/>

$349.2 million
Annual dollar value of shipments of fabricated flags, banners andsimilar emblems by the nation’s manufacturers, according to the latestpublished economic census data.
Source: 2002 Economic Census <http://www.census.gov/prod/ec02/ec0231i314999t.pdf>

Patriotic-Sounding Names

31
Number of places nationwide with“liberty” in their name. The most populous one as of July 1, 2006, isLiberty, Mo. (29,581). Iowa, with four, has more of these places thanany other state: Libertyville, New Liberty, North Liberty and WestLiberty.

Thirty-oneplaces are named “eagle” — after the majestic bird that serves as ournational symbol. (Places include cities, towns, villages andcensus-designated places.) The most populous such place is Eagle Pass,Texas, with 26,401 residents.
Twelve places have “independence” in their name. The most populous of these is Independence, Mo., with 109,400 residents.
Nine places adopted the name “freedom.” Freedom, Calif., with 6,000 residents, has the largest population among these.
There is one place named “patriot” — Patriot, Ind., with a population of 192.
Andwhat could be more fitting than spending the Fourth of July in a placecalled “America”? There are five such places in the country, with themost populous being American Fork, Utah, population 25,596.

Sources: Population estimates <http://www.census.gov/Press-Release/www/releases/archives/population/010315.html> and
American FactFinder <www.census.gov>

The British are Coming!

$107.2 billion
Dollar value oftrade last year between the United States and the United Kingdom,making the British, our adversary in 1776, our sixth-leading tradingpartner today.
Sources: Foreign Trade Statistics <http://www.census.gov/foreign-trade/statistics/highlights/top/top0712.html>
<http://www.census.gov/foreign-trade/www/>

Mother's Day Demographics and Statistics

Mon, 05 May 2008 10:01:09 GMT

Mother’s Day: May 11, 2008

Thedriving force behind Mother’s Day was Anna Jarvis, who organizedobservances in Grafton, W.Va., and Philadelphia on May 10, 1908. As theannual celebration became popular around the country, Jarvis askedmembers of Congress to set aside a day to honor mothers. She finallysucceeded in 1914, when Congress designated the second Sunday in May asMother’s Day.

How Many Mothers

82.8 million
Estimated number of mothers in the United States in 2004.
Source: Survey of Income and Program Participation unpublished tabulations

55%
Percentage of 15- to 44-year-olds who are mothers.
Source: Fertility of American Women <http://www.census.gov/population/www/socdemo/fertility.html>

81%
Percentage of women 40 to 44 who are mothers. In 1976, 90 percent of women in that age group were mothers.
Source: Fertility of American Women <http://www.census.gov/population/www/socdemo/fertility.html>

How Many Children

2.1
The total fertility rate (TFR)in 2006 — the first time since 1971 that the nation’s TFR was atreplacement level, which is the birth rate required to replace thepopulation.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

94.1
Number of births in 2006 per 1,000 women of childbearing age in Utah,which led the nation. At the other end of the spectrum was Vermont,with a rate of 52.2 births.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

94%
Among the 37.8 million mothers living with children younger than 18,the percentage who lived with their biological children only. Inaddition, 3 percent lived with stepchildren, 2 percent with adoptedchildren and less than 1 percent with foster children.
Source: Living Arrangements of Children: 2004 <http://www.census.gov/Press-Release/www/releases/archives/children/011507.html>

Moms Who’ve Recently Given Birth

4.3 million
Number of births in the United States in 2006. Of this number, 435,427were to teens 15 to 19, and 112,432 to mothers 40 or older.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

25.2
Average age of women in 2005 when they gave birth for the first time. This is up 3.8 years since 1970.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

40%
Percentage of births that were the mother’s first in 2006. Another 32percent were the second-born; 17 percent, third; and 11 percent, fourthor more.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

37,402
Number of births in 2005 that did not occur in hospitals.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

1 in 31
The likelihood of a womandelivering twins in 2005. Her chances of delivering triplets and higherorder multiple births was approximately 1 in 618.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

August
The month with the highest number of births, with 369,316 taking place that month in 2005.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

Tuesday
The day of the week with the highest number of births, with an average of 13,169 taking place on Tuesdays during 2005.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

Jacob and Emily
The most popular baby names for boys and girls, respectively, in 2006.
Source: Social Security Administration <http://www.ssa.gov/OACT/babynames/>

Mothers Remembered

21,135
Number of florist establishments nationwide in 2005. The 101,861employees in floral shops across our nation will be especially busypreparing, selling and delivering floral arrangements for Mother’s Day.
Source: County Business Patterns: 2005 <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

Theflowers bought for mom have a good chance of having been grown inCalifornia. Among the 15 surveyed states, California was the leadingprovider of cut flowers in 2006, accounting for 77 percent of domesticflower production ($316 million out of $411 million) in those states.
Source: USDA National Agricultural Statistics Service <http://usda.mannlib.cornell.edu/MannUsda/viewDocumentInfo.do?documentID=1072>

12,473
Number of employees of the 120 greeting-card publishing establishments in 2005.
Source: County Business Patterns: 2005 <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

12,854
The number of cosmetics, beauty supplies and perfume stores nationwidein 2005. Perfume is one of the most popular gifts given on Mother’sDay.
Source: County Business Patterns: 2005 <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

29,624
Number of jewelry stores in the United States in 2005 — the place topurchase necklaces, earrings and other timeless pieces for mom.
Source: County Business Patterns: 2005 <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

Working Moms (and Moms-to-Be)

5.6 million
Number of stay-at-home moms in 2006.
Source: America’s Families and Living Arrangements: 2006 <http://www.census.gov/population/www/socdemo/hh-fam.html>

55%
Among mothers with infants in 2004, the percentage in the labor force, down from a record high of 59 percent in 1998.
Source: Fertility of American Women <http://www.census.gov/population/www/socdemo/fertility.html>

751,322
Number of child care centers across the country in 2005. These includemore than 73,000 centers employing more than 800,000 workers andanother 678,000 self-employed people or other businesses without paidemployees. Many mothers turn to these centers to help juggle motherhoodand careers.
Source: County Business Patterns: 2005 <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html> and Nonemployer Statistics <http://www.census.gov/epcd/nonemployer/index.html>

67%
Percentage of women who gave birth for the first time between 2001 and2003 and worked during their pregnancy. This compares with 44 percentwho gave birth for the first time between 1961 and 1965.
Source: Maternity Leave and Employment Patterns: 1961-2003
<http://www.census.gov/Press-Release/www/releases/archives/employment_occupations/011536.html>

80%
The percentage of first-time mothers who worked one month or lessbefore giving birth in the early part of this decade. This compareswith percent who did so between 1961 and 1965.
Source: Maternity Leave and Employment Patterns: 1961-2003
<http://www.census.gov/Press-Release/www/releases/archives/employment_occupations/011536.html>

55%
The percentage of first-time mothers in the early part of this decadewho were working by the sixth month after they gave birth. In the early1960s, the corresponding percentage was 14 percent.
Source: Maternity Leave and Employment Patterns: 1961-2003
<<http://www.census.gov/Press-Release/www/releases/archives/employment_occupations/011536.html>

83%
The percentage of mothers who went back to work within a year of theirchild’s birth who returned to the same employer. Seven in 10 of thesewomen returned to jobs at the same pay, skill level and hours workedper week.
Source: Maternity Leave and Employment Patterns: 1961-2003
<http://www.census.gov/Press-Release/www/releases/archives/employment_occupations/011536.html>

Single Moms

10.4 million
The number of single mothers living with children younger than 18, up from 3.4 million in 1970.
Source: America’s Families and Living Arrangements: 2006 <http://www.census.gov/population/www/socdemo/hh-fam.html>

6.1 million
Number of custodial mothers entitled to child support in 2005.
Source: Custodial Mothers and Fathers and their Child Support <http://www.census.gov/Press-Release/www/releases/archives/children/010634.html>

Meals with Mommy

54% and 79%
Percentages of childrenyounger than 6 who eat breakfast and dinner, respectively, with theirmother every day. The corresponding percentages who eat with theirfather were 41 percent and 66 percent.
Source: A Child’s Day <http://www.census.gov/Press-Release/www/releases/archives/children/010850.html>

Hispanic Demographics and Statistics

Thu, 01 May 2008 14:31:34 GMT

U.S. Hispanic Population Surpasses 45 Million Now 15 Percent of Total

The nation’s Hispanic population increased 1.4 million to reach 45.5 million on July 1, 2007, or 15.1 percent of the estimated total U.S. population of 301.6 million.

   National and state estimates by race, Hispanic origin, sex and age released today by the U.S. Census Bureau also show that the Hispanic population exceeded 500,000 in 16 states.

   Hispanics remained the largest minority group, with blacks (single race or multiracial) second at 40.7 million in 2007. The black population exceeded 500,000 in 20 states. Blacks were the largest minority group in 24 states, compared with 20 states in which Hispanics were the largest minority group.

   Blacks were followed by Asians, who totaled 15.2 million; American Indians and Alaska Natives, who totaled 4.5 million; and Native Hawaiians and Other Pacific Islanders, with 1 million. The population of whites (single race and not of Hispanic origin) totaled 199.1 million (See Table 1). http://www.census.gov/population/www/socdemo/compraceho.html

   With a 3.3 percent increase between July 1, 2006, and July 1, 2007, Hispanics were the fastest-growing minority group. Asians were the second fastest-growing minority group, with a 2.9 percent population increase during the period. The white population grew by 0.3 percent during the one-year period.

   Overall, the nation’s minority population reached 102.5 million in 2007 — 34 percent of the total. California had a minority population of 20.9 million — 20 percent of the nation’s total, Texas had a minority population of 12.5 million — 12 percent of the U.S. total.

      Four states and the District of Columbia were “majority-minority” (i.e., more than 50 percent of their population is made up of people other than single-race non-Hispanic whites). Hawaii led the nation with a population that was 75 percent minority in 2007, followed by the District of Columbia (68 percent), New Mexico (58 percent), California (57 percent) and Texas (52 percent). Next in line, though not majority-minority, were Nevada, Maryland and Georgia, each with a minority population of 42 percent (See Table 2). http://www.census.gov/population/www/socdemo/compraceho.html

Highlights for the various groups:

   Hispanics

·     California (13.2 million) had the largest Hispanic population of any state as of July 1, 2007, followed by Texas (8.6 million) and Florida (3.8 million). Texas had the largest numerical increase between 2006 and 2007 (308,000), followed by California (268,000) and Florida (131,000). In New Mexico, Hispanics comprised the highest proportion of the total population (44 percent), with California and Texas (36 percent each) next in line.

·     The Hispanic population in 2007 had a median age of 27.6, compared with the population as a whole at 36.6. Almost 34 percent of the Hispanic population was younger than 18, compared with 25 percent of the total population.

   Blacks

·     The black population increased by 1.3 percent, or 540,000, between 2006 and 2007.
·     New York had the largest black population in 2007 (3.5 million), followed by Florida and Texas (3 million each). Georgia had the largest numerical increase between 2006 and 2007 (84,000), with Texas (62,000) and Florida (48,000) next. In the District of Columbia, the black population comprised the highest percentage (56 percent); Mississippi (38 percent) and Louisiana (32 percent) were next.

·     The single-race black population in 2007 had a median age of 31.1, compared with the population as a whole at 36.6. About 31 percent of the black population was younger than 18, compared with 25 percent of the total population.

   Asians

·     The Asian population rose by 2.9 percent, or 434,000, between 2006 and 2007.
·     California (5 million) had the largest Asian population on July 1, 2007, as well as the largest numerical increase during the 2006 to 2007 period (106,000). New York (1.4 million) and Texas (915,000) followed in population. Texas (44,000) and New York (33,000) followed in numerical increase. In Hawaii, Asians made up the highest proportion of the total population (55 percent), with California (14 percent), and New Jersey and Washington (8 percent each) next.

·     The single-race Asian population in 2007 had a median age of 35.4,compared with the population as a whole at 36.6.

·     Asians were the largest minority group in Hawaii and Vermont. American Indians and Alaska Natives

·     The American Indian and Alaska Native population rose by 1 percent or 45,000, from 2006 to 2007.

·     California (689,000) had the largest population of American Indians and Alaska Natives on July 1, 2007, with Oklahoma (394,000) and Arizona (335,000) next. Texas had the largest numerical increase (8,300) since July 1, 2006, followed by Arizona (4,900) and Florida (2,800). In Alaska, American Indians and Alaska Natives made up the highest proportion of the total population (18 percent), with Oklahoma (11 percent) and New Mexico (10 percent) next.

·     The single-race American Indian and Alaska Native population in 2007 had a median age of 30.3, compared with the population as a whole at 36.6. About 27 percent of the American Indian and Alaska Native population was younger than 18, compared with 25 percent of the total population.

·     American Indians and Alaska Natives were the largest minority group in Alaska, Montana, North Dakota, Oklahoma and South Dakota.

Native Hawaiians and Other Pacific Islanders

·     The Native Hawaiian and Other Pacific Islander population rose by 1.6 percent, or 16,000, from 2006 to 2007.

·     Hawaii had the largest population (269,000), followed by California (262,000) and Washington (50,000). California had the largest numerical increase (2,900) of people of this group, with Texas (2,500) and Florida (1,100) next. In Hawaii, Native Hawaiians and Other Pacific Islanders comprised the largest proportion (21 percent) of the total population, followed by Utah (1 percent) and Alaska (0.9 percent).

·     The single-race Native Hawaiian and Other Pacific Islander population in 2007 had a median age of 30.2, compared with the population as a whole at 36.6. About 29 percent of the Native Hawaiian and Other Pacific Islander population was younger than 18, compared with 25 percent of the total population.

   Whites

·     The non-Hispanic, single-race white population of 199.1 million represented 66 percent of the total population.

·     California, New York and Texas had the largest population of this group (15.6 million, 11.6 million and 11.4 million, respectively), but Texas experienced the largest numerical increase (95,000), followed by North Carolina (92,000) and Georgia (57,000). Maine (96 percent) had the highest proportion of whites, followed by Vermont (95 percent) and West Virginia (94 percent).

·     The white population in 2007 was older than the population as a whole: The respective median ages were 40.8 and 36.6. About 21 percent of the population of this group was younger than 18, compared with 25 percent of the total population.

Also released today were tabulations by age:

·     Thirteen percent of the total population, 37.9 million people, was 65 and older in 2007.

·     The number of people 85 and older reached 5.5 million, or 2 percent of the population.

·     In 2007, working-age adults (18 to 64) totaled 189.8 million, which was 63 percent of the population.

·     The number of preschoolers (younger than 5) was estimated at 20.7 million.

·     The number of children 5 to 13 was 36 million, with children 14 to 17 numbering 17.2 million.

·     States with the highest percentages of older people (65 and older) included Florida (17 percent), West Virginia (15.5 percent) and Pennsylvania (15.2 percent). States with the lowest percentages were Alaska (7 percent), Utah (8.8 percent) and Georgia (9.9 percent).

·     States with the highest percentages of preschoolers included Utah (9.7 percent), Texas (8.3 percent) and Idaho (7.9 percent). States with the lowest percentages were Vermont (5.2 percent), Maine (5.4 percent) and New Hampshire (5.7 percent).

-X-

Unless otherwise specified, the data refer to the population who reported a race alone or in combination with one or more other races. The detailed tables show data for both this group and those who reported a single race only. Censuses and surveys permit respondents to select more than one race; consequently, people may be one race or a combination of races. Hispanics may be any race.

The federal government treats Hispanic origin and race as separate and distinct concepts. In surveys and censuses, separate questions are asked on Hispanic origin and race. The question on Hispanic origin asks respondents if they are Spanish, Hispanic or Latino. Starting with Census 2000, the question on race asked respondents to report the race or races they consider themselves to be. Thus, Hispanics may be of any race.
(See U.S. Census Bureau Guidance on the Presentation and Comparison of Race and Hispanic Origin Data
.)

These data are based on estimates of U.S. population for July 1, 2007. The Census Bureau estimates population change from the most recent decennial census (Census 2000) using annual data on births, deaths and international migration. More detailed information on the methodology used to produce these estimates can be found at .

All about Finding Marketing Demographics and Statistics

Wed, 30 Apr 2008 07:40:36 GMT

Marketing, Demographics and Statistics.

Marketing and selling often involves a search for data on consumer behavior, trends and other demographic information. DEMOGRAPHICS are the physicalcharacteristics of a population such as age, sex, marital status,family size, education, geographic location, and occupation.

A brief word about MSA's and DMA's

Often someone looking into a company or industry or who wants to start a business will want to know who the customers are. Or, conversely, they will want to pick a certain geographic area and learn about who lives there--ages, incomes, education, etc. In marketing, these geographic areas are often broken out into areas called MSA's or DMA's, or Metropolitan Statistical Areas or Designated Market Areas:

Metropolitan Statistical Areas

The United States government divides the country into statistical areas. Each of these statistical areas is called an MSA (Metropolitan Statistical Area). Each MSA includes the metropolitan city and the surrounding suburban areas as defined by the United States government. MSA markets cover a smaller area than DMA (Designated Market Area) markets

Designated Market Areas

A DMA is a geographical region set up by the A.C. Nielsen Company (of Nielsen ratings fame). The counties that make up a city's television viewing area define a DMA. DMAs are ranked in order by the number of households with televisions. All U.S. counties, except the North Slope of Alaska, fall into a DMA. DMA markets cover a larger area than MSA (Metropolitan Statistical Area) markets.

Definition Source: Bacon's Media Intelligence Service, http://www.medialistsonline.com/Help_criteria.asp

Some sources will break out data into both DMA's and MSA's, but others will only do one and many, neither. Being aware of the definitions can help you more accurately fulfill your patrons' requests.

Some things to keep in mind when dealing with marketing/demographic questions

· Again, the more narrow/specific the patron gets, the harder it is to track down some of this kind of data, so start broad and try not to limit yourself to only one set age-range or small geographic area or even one product.

· Companies are not required to report their advertising/marketing budgets, but this is a notoriously common question: How much does company x spend (and on what channels--TV, radio, etc.) to advertise product y?

Additional Marketing and Demographics Information Sources

Consumer Behavior/Demographics

Sourcebook of ZIP code demographics (Also Sourcebook America, CD Rom)
In addition to standard demographic data and population changes and projections, this resource provides data broken out by zip codes on total businesses, total employment, spending potential indexes, "dominant lifestyles," and other useful categories.
Check your library or Google title to find a source.

Demographics USA (print)
http://tradedimensions.com/prod_dus.asp

Demographics USA is a directory of consumer data that breaks out, either by zip code or county (there are two separate editions), data like age, sex, ethnicity and in addition include calculations on what they call EBI (Estimated Buying Power) and BPI (Buying Power Index) which essentially show marketers who has money to spend on non-essential items.

American Demographics (journal--not free)
http://www.adage.com/section.cms?sectionId=195

American Demographics used to be a stand-alone journal but is now a part of AdAge magazine. American Demographics contains special reports on the buying habits of Americans and other consumer-related marketing issues.

Lifestyle Market Analyst (from SRDS)
http://www.srds.com/frontMatter/ips/lifestyle/

Lifestyle Market Analyst cross tabulates demographic attributes like age, gender, income, etc., against those groups' likelihood to participate in a variety of activities (what they call "lifestyles"). These lifestyle activities are anything from traveling for business, exercising, hunting, owning a dog, and many others. Data is survey based and broken out by lifestyles (e.g. so you can look up who says they do what) and by geographic area (e.g. so you can see what people like to do in specific areas) and by demographic attributes (e.g. so you can see what women aged 22-35 do compared to men aged 36-45).

New Strategist publishers (print series)
http://www.newstrategist.com/

American Generation Series e.g. Millennials: Americans Born 1977 to 1994
Who's Buying e.g. Who's Buying for Pets
Money Series e.g. Household Spending: Who Spends How Much on What
Consumer Series e.g. American Marketplace: Demographics and Spending Patterns

New Strategist publishes books that focus on various segments United States' consumers. Great for getting quick snapshots of particular demographic groups or spending trends.

American Customer Satisfaction Index (print)
http://www.theacsi.org/

Produced by the University of Michigan's Ross Business School, the ACSI measures 10 economic sectors, 41 industries (including e-commerce and e-business), and more than 200 companies and federal or local government agencies and scores them based on criteria measuring customer satisfaction.

Sales and Marketing Management (journal)
http://www.salesandmarketing.com

Sales and Marketing Management is one of the major trade journals for executives in the sales and marketing field. Each November, they have a special issue which contains retail sales figures and the latest population statistics for every U.S. metropolitan and media market.

Proprietary Data Sources for Consumer Behavior/Demographics

The following section highlights sources that you may more often run across cited in an article that points to some marketing or demographic data than actually search directly yourself. The price tag on most of these products are prohibitive for any public or academic institution to have access to, and if you do manage to get access, most likely all the data you'll be allowed to see will be 3 or 4 years old. Mostly these companies work with other corporations (who pay a pretty penny because truly this is data that really can't be found anywhere else) to help them with their competitive intelligence.

It's good to be aware of these companies, though, if only to be better able to understand what is and isn't available to the average information consumer. Also, by knowing about these companies you can be alert for the clues you can find in the sources you do have access to.

Simmons Study of Media & Markets (Choices III) (CDROM)
http://www.smrb.com/

Based on a broad survey, Simmons' Choices III product provides consumer buying and shopping data on over 8,000 brands in 460 product categories.

MRI (Mediamark Research, Inc.) (CDROM and online)
http://www.mediamark.com/

Mediamark Reporter provides information on demographics, lifestyles, product and brand usage, and advertising media preferences reported by a sample of over 25,000 United States consumers. The version available to libraries (due to pricing) is dated--usually at least 2 or 3 years old, but it is one of the few products within reach that will provide item/brand level sales data.

Global Market Information Database online database from Euromonitor (GMID)
http://www.euromonitor.com/GMID.aspx

GMID cover over 200 countries and products sold there and industries. Market share data for numerous products is covered and quick top level economic data can also be pulled to compare trends across countries and time.

NPD Group
http://www.npd.com/

The NPD Group bills themselves as the "global leader in sales and marketing information." Click on their "Industries" tab to see the various areas of retail they cover. This is a data source you'll often see referred to in specialty trade and industry journals and often you can hit the jackpot by stumbling across some bit of data from them that has been published in an article.

AC Nielsen
http://www2.acnielsen.com/site/index.shtml

AC Nielsen bills themselves as the "world's leading marketing information company." You may have heard of Nielsen families and television ratings...there are also Nielsen families who track all of their purchases with a scanner, which Nielsen then packages into marketing data.
Marketing/Advertising

Ad Age Data Center (online--free registration required)
http://www.adage.com/datacenter.cms

While the free registration doesn't give you full-text access to everything here, it's a handy way to look at the kinds of topics Advertising Age covers and get ideas (especially if you happen to have Advertising Age full text through a database).

Advertising World (free online directory)
http://advertising.utexas.edu/world/

The University of Texas at Austin Department of Advertising has put together this directory of companies and web sites related to anything dealing with Marketing. Its many categories include Package & Logo Design, Children's Advertising, Subliminal Messages and Demographic Information, among others.

MIT's Library Marketing Subject Guides (free online)
http://libraries.mit.edu/guides/subjects/marketing/index.html

A great place to turn to when you're looking for useful resources in the field of Marketing.

Advertising Red Books (print and online)
http://www.redbooks.com

The Advertiser Red Books track companies which spend more than $200,000 annually on advertising and provide some ad spending data, agency and brand data and some other top-level company information. The Agency Red Books contain profiles of over 10,000 advertising agencies and includes a list of the accounts represented by each agency and fields of specialization.

Standard Rate and Data Service (SRDS) (print and online)
http://www.srds.com/portal/servlet/LoginServlet

SRDS is the leading provider of media rate and data for the advertising industry. It lists advertising rates, editorial or programming content, circulation and other basic information about various advertising media. SRDS also contains selected demographic and market information for metropolitan areas and counties. It consists of separate volumes for radio, television, newspapers, interactive media, consumermagazines, etc.

Ad$pender (online)
http://www.tns-mi.com/prodAdSpender.htm

Ad$spender is one of the few products that tracks advertising spending by both brand and outlet. At one time, print volumes of aggregate data were available for library purchase, although I think this is only available online now. Most likely not going to be found in a library due to its pricetag, but worth knowing about.

Encyclopedia of Advertising (print and online)
http://encyclopedia.adage.com/

The Encyclopedia of Advertising is published by Advertising Age and covers companies, people and concepts associated with marketing.

Companies and their Brands/Brands and their Companies (print)
Not sure who makes Nutella? You can look up the brand in the Brands and their Companies and be pointed to Ferrero USA and then look up Ferrero in Companies and their Brands and see that they also make Ferrero Rocher and Tic-tacs, among other products (who knew?). A handy reference set.
Check your library or Google title to find a source.

Encyclopedia of Consumer Brands (print)
"Approximately 600 of the most popular brands in America" are highlighted in this three-volume set which published in 1994. Vol. I covers Consumable Products, Vol. II covers Personal Products, and Vol. III covers Durable Goods. Some entries are for individual products, such as Twinkies or Scotch Tape, while others are for brand names such as Pillsbury or Sony. Entries include brand history, current (as of 1994) status, current (as of 1994)brand logos or photos, and sources for additional information. There may be a new edition or update in the works set to publish in November 2006 from what I can tell in Bowker's Books In Print. Stay tuned.
Check your library or Google title to find a source.

Trendwatching.com (free online)
http://www.trendwatching.com/trends/

This site offers a free monthly newsletter that highlights some of the many trends that this marketing company has identified amongst consumers. Want to know more about Massclusivity or the Insperience trend? While Trendwatching.com might not have the skinny on *every* trend, it's a good site to check for ideas on what's going on in the world of consumer trends and marketing.

Asian and Pacific American Statistics

Thu, 24 Apr 2008 07:27:23 GMT

Asian/Pacific American Heritage Month: May 2008

In 1978, a joint congressional resolution established Asian/Pacific American Heritage Week. The first 10 days of May were chosen to coincide with two important milestones in Asian/Pacific American history: the arrival in the United States of the first Japanese immigrants (May 7, 1843) and contributions of Chinese workers to the building of the transcontinental railroad, completed on May 10, 1869. In 1992, Congress, expanded the observance to a monthlong celebration. Per a 1997 Office of Management and Budget directive, the Asian or Pacific Islander racial category was separated into two categories: Asian and Native Hawaiian and Other Pacific Islander. Thus, this Facts for Features contains a section for each.

Asians

14.9 million
The estimated number of U.S. residents in July 2006 who said they were Asian alone or Asian in combination with one or more other races. This group comprised about 5 percent of the total population.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

5 million

The Asian population in California, the state that had the largest Asian population (either alone or in combination with one or more other races) on July 1, 2006, as well as the largest numerical increase from 2005 to 2006 (114,000). New York (1.4 million) and Texas (882,000) followed in population. Texas (43,000) and New York (34,000) followed in numerical increase. In Hawaii, Asians made up the highest proportion of the total
population (56 percent), with California (14 percent) and New Jersey and Washington (8 percent each) next.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

3.2%
Percentage growth of the Asian population (either alone or in combination with one or more other races) between 2005 and 2006, the highest of any race group during that time period. The increase in the Asian population during the period totaled 460,000.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

3.6 million
Number of Asians of Chinese descent in the U.S. Chinese-Americans are the largest Asian group, followed by Filipinos (2.9 million), Asian Indians (2.7 million), Vietnamese (1.6 million), Koreans (1.5 million) and Japanese
(1.2 million). These estimates represent the number of people who are either of a particular Asian group only or are of that group in combination with one or more other Asian groups or races.
Source: 2006 American Community Survey

Education

49%
The percentage of single-race Asians 25 and older who have a bachelor’s degree or higher level of education. This compares with 27 percent for all Americans 25 and older.
Source: 2006 American Community Survey

86%
The percentage of single-race Asians 25 and older who have at least a high school diploma. This compares with 84 percent for all Americans 25 and older.
Source: 2006 American Community Survey

20%
The percentage of single-race Asians 25 and older who have a graduate (e.g., master’s or doctorate) or professional degree. This compares with 10 percent for all Americans 25 and older.
Source: 2006 American Community Survey

The Asian population comprises many groups who differ in languages spoken and culture, which is reflected in the demographic characteristics of these groups. For instance, 69 percent of Asian Indians 25 and older had a
bachelor’s degree or more education, and 36 percent had a graduate or professional degree. The corresponding numbers for Vietnamese-Americans were 26 percent and 7 percent, respectively. (These figures represent the
single-race population. The percentage of Vietnamese-Americans who had a bachelor’s degree or higher was not significantly different from 27 percent, the percentage for all Americans.)
Source: 2006 American Community Survey

Income, Poverty and Health Insurance

$64,238
Median household income for single-race Asians in 2006, the highest among all race groups. Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

Median household income differed greatly by Asian group. For Asian Indians, for example, the median income in 2006 was $78,315; for Vietnamese-Americans, it was $52,299. (These figures represent the single-race population.) Source: 2006 American Community Survey

10.3%
Poverty rate for single-race Asians in 2006, statistically unchanged from 2005.
Source: Income, Poverty, and Health Insurance Coverage in the United
States: 2006 http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html>

15.5%
Percentage of single-race Asians without health insurance coverage in 2006, down from 17.2 percent in 2005.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

Businesses

Source for the statements referenced in this section, unless otherwise indicated: Asian-Owned Firms: 2002
http://www.census.gov/Press-Release/www/releases/archives/business_ownership/006814.html>

1.1 million
Number of businesses owned by Asian-Americans in 2002, up 24 percent from 1997. The rate of increase in the number of Asian-owned businesses was about twice that of the national average for all businesses.

More than $326 billion
Receipts of Asian-American-owned businesses in 2002, up 8 percent from 1997. An estimated 319,468 Asian-owned businesses had paid employees, and their receipts totaled more than $291 billion. There were 49,636 Asian-owned firms with receipts of $1 million or more, accounting for 4.5 percent of the total number of Asian-owned firms and nearly 68 percent of their total receipts.

In 2002, more than three in 10 Asian-owned firms operated in professional, scientific and technical services, as well as other services, such as personal services, and repair and maintenance.

2.2 million
Number of people employed by an Asian-owned business. There were 1,866 Asian-owned firms with 100 or more employees, generating nearly $52 billion in gross receipts (18 percent of the total revenue for Asian-owned employer firms).

46%
Percentage of all Asian-owned firms that was either Chinese owned or Asian Indian owned.

Nearly 6 in 10
Proportion of all Asian-owned firms in the United States in California, New York, Texas and New Jersey.

112,441
The number of Asian-owned firms in New York, which led all cities. Los Angeles (47,764), Honolulu (22,348) and San Francisco (19,639) followed.

28%
Proportion of Asian-owned businesses that responded to the 2002 Survey of Business Owners that they were home based. This is the lowest proportion among minority respondent groups. Source: Characteristics of Businesses: 2002
http://www.census.gov/Press-Release/www/releases/archives/business_ownership/007537.html

Languages

2.5 million
The number of people 5 and older who speak Chinese at home. After Spanish, Chinese is the most widely spoken non-English language in the country. Tagalog, Vietnamese and Korean are each spoken at home by more than 1 million people. Source: 2006 American Community Survey
Serving Our Nation

292,100
The number of single-race Asian military veterans. About one in three was 65 and older.
Source: 2006 American Community Survey
Jobs

47%
The proportion of civilian employed single-race Asians 16 and older who work in management, professional and related occupations, such as financial managers, engineers, teachers and registered nurses. Additionally, 23
percent work in sales and office occupations, 16 percent in service occupations and 10 percent in production, transportation and material moving occupations.
Source: 2006 American Community Survey

Counties

1.4 million
The number of Asians (alone or in combination with one or more other races) in Los Angeles County, Calif., in 2006, which tops the nation’s counties. Santa Clara County, Calif. (home of San Jose) was the runner-up (556,000). Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010482.html

17,600
Santa Clara County’s Asian population increase from 2005 to 2006, the largest in the nation. Los Angeles (15,700) followed. Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010482.html

59%
Percent of the population of Honolulu County, Hawaii, that was Asian in 2006, which led the country. One other county — Kauai, Hawaii — was also majority Asian. San Francisco County, Calif., led the continental United
States, with 34 percent of its population Asian. Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010482.html

Age Distribution

35.2
Median age, of the single-race Asian population in 2006. The corresponding figure is 36.4 years for the population as a whole. Source: 2006 American Community Survey

The Future

33.4 million
The projected number of U.S. residents in 2050 who will identify themselves as single-race Asians. They would comprise 8 percent of the total population by that year. Source: Population projections
http://www.census.gov/Press-Release/www/releases/archives/population/001720.html

213%
The projected percentage increase between 2000 and 2050 in the population of people who identify themselves as single-race Asian. This compares with a 49 percent increase in the population as a whole over the same period of time. Source: Population projections
http://www.census.gov/Press-Release/www/releases/archives/population/001720.html

Native Hawaiians and Other Pacific Islanders

1 million

The estimated number of U.S. residents in July 2006 who said they are Native Hawaiian and Other Pacific Islander, either alone or in combination with one or more other races. This group comprised 0.3 percent of the total population. Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

Hawaii had the largest population (275,000) in 2006 of Native Hawaiians and Other Pacific Islanders (either alone or in combination with one or more other races), followed by California (260,000) and Washington (49,000). California had the largest numerical increase (3,400) of people of this group, with Texas (2,000) and Florida (1,500) next. In Hawaii, Native Hawaiians and Other Pacific Islanders comprised the largest proportion (21 percent) of the total population, followed by Utah (1 percent) and Alaska (0.9 percent).
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

1.7%
Percentage growth of the Native Hawaiian and Other Pacific Islander population (either alone or in combination with one or more other races) between 2005 and 2006, the highest of any race group except for Asians.
Source: Population estimates http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

Education

14%
The percentage of single-race Native Hawaiians and Other Pacific Islanders 25 and older who have at least a bachelor’s degree. This compares with 27 percent for the total population.
Source: 2006 American Community Survey
84%
The percentage of single-race Native Hawaiians and Other Pacific Islanders 25 and older who have at least a high school diploma. This matches the corresponding percentage for the total population.
Source: 2006 American Community Survey

4%
The percentage of single-race Native Hawaiians and Other Pacific Islanders 25 and older who have obtained a graduate or professional degree. This compares with 10 percent for the total population this age.
Source: 2006 American Community Survey

Income, Poverty and Health Insurance

$49,361
The median income of households headed by single-race Native Hawaiian and Other Pacific Islander but did not report any other race. Source: 2006 American Community Survey

11.4%
The three-year average (2004-2006) poverty rate for those who reported their race as Native Hawaiian and Other Pacific Islanders. Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006 unpublished data http://www.census.gov/hhes/www/cpstc/cps_table_creator.html>

21.7%
The three-year average (2004-2006) percentage without health insurance single-race Native Hawaiian and Other Pacific Islanders. Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006 <
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

Businesses

Source for the statements referenced in this section: Native Hawaiian- and Other Pacific Islander-Owned Firms: 2002 http://www.census.gov/Press-Release/www/releases/archives/business_ownership/007092.html

28,948
Number of Native Hawaiian- and Other Pacific Islander-owned businesses in 2002, up 49 percent from 1997. The rate of growth was more than three times the national average. The 3,693 Native Hawaiian- and Other Pacific Islander-owned businesses with a payroll employed more than 29,000 and generated revenues of $3.5 billion.

2,415
Number of Native Hawaiian- and Other Pacific Islander-owned firms in Honolulu, the most of any city in the nation.

$4.3 billion
Receipts for Native Hawaiian- and Other Pacific Islander-owned businesses in 2002, up 3 percent from 1997. There were 727 Native Hawaiian- and Other Pacific Islander-owned firms with receipts of $1 million or more. These firms accounted for 2.5 percent of the total number of Native Hawaiian- and Other Pacific Islander-owned firms and 66.8 percent of their total receipts.

In 2002, nearly 21,000 Native Hawaiian- and Other Pacific Islander-owned firms operated in health care and social assistance; other services (such as personal services, and repair and maintenance); retail trade;
administrative and support, and waste management and remediation services; professional, scientific and technical services; and construction.

28
Number of Native Hawaiian- and Other Pacific Islander-owned firms with 100 or more employees. These firms generated $698 million in gross receipts —19.9 percent of the total revenue for Native Hawaiian- and Other Pacific Islander-owned employer firms.

53%
Percentage of all Native Hawaiian- and Other Pacific Islander-owned firms in Hawaii and California. These two states accounted for 62 percent of business revenue.

Serving Our Nation

27,700
The number of single-race Native Hawaiian and Other Pacific Islander military veterans. About one in six was 65 and older. Source: 2006 American Community Survey

Jobs

20%
The proportion of civilian employed single-race Native Hawaiians and Other Pacific Islanders 16 and older who work in management, professional and related occupations, such as financial managers, engineers, teachers and registered nurses. Meanwhile, 28 percent work in sales and office occupations, 23 percent in
service occupations and 16 percent in production, transportation and material moving occupations.
Source: 2006 American Community Survey
Counties

177,000
Native Hawaiian and Other Pacific Islander population (alone or in combination with one or more other races) in Honolulu County, Hawaii, in 2006, which led the nation. Los Angeles County, Calif., (59,000) was second. Hawaii County, Hawaii, and Clark County, Nev. (home of Las Vegas) had the largest numerical increases in this race since July 2005, around 900. Hawaii County had the highest percentage of people of this race: 29
percent. Source: Population estimates http://www.census.gov/Press-Release/www/releases/archives/population/010482.html>

Age Distribution

29.9
The median age of the single-race Native Hawaiian and Other Pacific Islander population in 2006. The median age was 36.4 for the population as a whole.
Source: 2006 American Community Survey

Older American Statistics

Thu, 24 Apr 2008 07:09:16 GMT

Older Americans Month: May 2008

A meeting with the National Council of Senior Citizens resulted in President John F. Kennedy designating May 1963 as Senior Citizens Month, encouraging the nation to pay tribute in some way to older people across the country. In 1980, President Jimmy Carter’s proclamation changed the name to Older Americans Month, a time to celebrate those 65 and older through ceremonies, events and public recognition.

37.3 million
The number of people 65 and older in the United States on July 1, 2006. This age group accounted for 12 percent of the total population. Between 2005 and 2006, this age group increased by 473,000 people.
Source: Population estimates http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

86.7 million
Projected population of people 65 and older in 2050. People in this age group would comprise 21 percent of the total population at that time. Source: Population projections
http://www.census.gov/Press-Release/www/releases/archives/population/001720.html

147%
Projected percentage increase in the 65-and-older population between 2000 and 2050. By comparison, the population as a whole would have increased by only 49 percent during the same period.
Source: Population projections http://www.census.gov/Press-Release/www/releases/archives/population/001720.html

506 million
Projected 2008 midyear world population 65 and older. Projections indicate the number will increase to 999 million by 2030. Source: Population projections

Income and Wealth

$27,798
Median 2006 income of households with householders 65 and older, up 3.4 percent, in real terms, from the previous year. Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

9.4%
Poverty rate for people 65 and older in 2006, down from 10.1 percent in 2005. There were 3.4 million seniors in poverty in 2006, a decline from 3.6 million in 2005.
Source: Income, Poverty, and Health Insurance Coverage in the United States: 2006
http://www.census.gov/Press-Release/www/releases/archives/income_wealth/010583.html

$190,100
Median net worth for families in 2004 whose head was between 65 and 74. For those whose head was 75 or older, the corresponding figure was $163,100. Source: Statistical Abstract of the United States: 2008
http://www.census.gov/compendia/statab/> (Table 699)

Serving Our Nation

9.1 million
Estimated number of people 65 and older who are military veterans.
Source: 2006 American Community Survey

Jobs

5.5 million
Number of people 65 and older who were in the labor force in 2006. Projections indicate that by 2016, the number will reach 10.1 million. Source: Statistical Abstract of the United States: 2008
http://www.census.gov/compendia/statab/> (Table 570)

23%
Percentage of people 65 to 74 in the labor force in 2006, up from 20 percent in 2000. Source: 2006 American Community Survey at
http://www.census.gov/Press-Release/www/releases/archives/american_community_survey_acs/010601.html

Some of the highest rates were found in South Dakota, Nebraska and Washington, D.C., all with about one-third of people in this age group in the labor force. Among the 20 largest metro areas, Washington, D.C., had the highest percentage of people in the labor force in this age group (31.8 percent). Others with high percentages include Boston (28.1 percent), Dallas-Fort Worth (27.9 percent), Minneapolis-St. Paul (27.4 percent) and Houston (26.5 percent), none of which was statistically different from the other.
Source: 2006 American Community Survey at
http://www.census.gov/Press-Release/www/releases/archives/american_community_survey_acs/010601.html

Education

76%
Proportion of people 65 and older in 2007 with at least a high school diploma.
Source: Educational Attainment in the United States: 2007
http://www.census.gov/Press-Release/www/releases/archives/education/011196.html

19%
Percentage of the population 65 and older in 2007 who had earned a bachelor's degree or higher.
Source: Educational Attainment in the United States: 2007
http://www.census.gov/Press-Release/www/releases/archives/education/011196.html

7.3 million

Number of people 66 and older taking adult education courses, comprising about 8 percent of these students.
Source: Statistical Abstract of the United States: 2008
http://www.census.gov/compendia/statab/ (Table 298)

69,000
Number of people 65 and older enrolled in high school or college in October 2005.
Source: School Enrollment – Social and Economic Characteristics of Students: October 2005
http://www.census.gov/Press-Release/www/releases/archives/education/007909.html

Marital Status and Living Arrangements

53%
Percentage of people 65 and older who were married in 2006.
Source: 2006 American Community Survey

32%
Percentage of people 65 and older in 2006 who were widowed.
Source: 2006 American Community Survey

64%
Percentage of people 65 and older in 2006 who lived with relatives. Another 27 percent lived alone, while 5 percent lived in group quarters and 2 percent in a household with nonrelatives. In addition, 6 percent lived in their children’s home, and 1 percent lived with unmarried partners.
Source: 2006 American Community Survey

1.6 million
Number of people 65 and older who lived in nursing facilities in 2006. These residents comprised 4 percent of all people in this age group. Source: 2006 American Community Survey

Voting

79%
Percentage of citizens 65 and older registered to vote in the 2004 presidential election. Seventy-one percent of citizens in this age group reported actually casting a ballot. Source: Voting and Registration in the Election of November 2004 http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html

19%
In the 2004 presidential election, the percentage of votes cast by people 65 and older.
Source: Voting and Registration in the Election of November 2004
http://www.census.gov/Press-Release/www/releases/archives/voting/004986.html

Homeownership

81%
Proportion of householders 65 and older in 2006 who owned their homes. This compares with 43 percent for householders at the other end of the age spectrum — younger than 35. Source: Current Population Survey/Housing Vacancy Survey

Businesses

11%
Percentage of the nation’s business owners who are 65 and older.
Source: Characteristics of Business Owners: 2002
http://www.census.gov/Press-Release/www/releases/archives/business_ownership/007537.html

Population Distribution

Nation

72
The number of men 65 and older on July 1, 2006, for every 100 women in this age group. For those 85 and older, it drops to 47 men per 100 women. Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

5.3 million
The number of people 85 and older in the United States on July 1, 2006.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

84,331
Estimated number of centenarians in the United States on Nov. 1, 2007.
Source: Population estimates
http://www.census.gov/popest/national/asrh/2006_nat_res.html

580,605
Projected number of centenarians in the United States in 2040.
Source: Population projections
http://www.census.gov/ipc/www/usinterimproj/

States

3.9 million
Number of people 65 and older living in California on July 1, 2006, the highest total of any state. Florida, with 3 million, was the runner-up.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

17%
Percentage of Florida's population 65 and older in 2006, which led the nation. Next to Florida, states with the highest percentages of older people include West Virginia (15.3 percent) and Pennsylvania (15.2 percent).
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010048.html

31.2%
Percentage of the population of Charlotte County, Fla., that was 65 and older on July 1, 2006, which led the nation. In fact, Florida contributed four of the top 10 counties.
Source: Population estimates
http://www.census.gov/Press-Release/www/releases/archives/population/010482.html

Cars

75%
Percentage of households with a householder 65 and older who owns a motor vehicle. About 3 percent of these households have three or more cars.
Source: Statistical Abstract of the United States: 2008
http://www.census.gov/compendia/statab/> (Table 964)

Back to School: 2007-2008

Wed, 09 Apr 2008 20:15:40 GMT

Summertime is winding down, and summer vacations are coming to an end. It’s back-to-school time! It’s a time that many children eagerly anticipate — catching up with old friends, making new ones and settling into a new daily routine. Parents and children alike are scanning the newspapers and Web sites looking for upcoming sales to shop for a multitude of school supplies and the latest clothing fads and essentials. This edition of Facts for Features highlights the many statistics associated with the return to classrooms by our nation’s students and teachers.

Back-to-School Shopping

$7.1 billion
The amount of money spent at family clothing stores in August 2006. Only in November and December — the holiday shopping season — were sales significantly higher. Similarly, sales at bookstores in August 2006 totaled $2.1 billion, an amount approached in 2006 only by sales in January and December.

For back-to-school shopping, choices of retail establishments abound: In 2005, there were 24,659 family clothing stores, 6,305 children and infants clothing stores, 26,416 shoe stores, 9,501 office supplies and stationery stores, 23,195 sporting goods stores, 11,077 bookstores and 9,589 department stores.

Students

75.8 million
The number of children and adults enrolled in school throughout the country in October 2005 — from nursery school to college. That amounts to about one-fourth of the U.S. population 3 and older.

Pre-K through 12

Enrollment

54%
Percentage of 3- and 4-year-olds enrolled in school in October 2005.

70%
Percentage of children enrolled in kindergarten who attended all day, as of October 2005.

55.8 million
The projected number of students to be enrolled in the nation’s elementary and high schools (grades K-12) this fall. (Source: Upcoming Statistical Abstract of the United States: 2008)

11%
Projected percentage of elementary and high school students enrolled in private schools this fall. (Source: Upcoming Statistical Abstract of the United States: 2008)

41%
Percentage of elementary and high school students who were minorities, as of October 2005.

22%
Percentage of elementary and high school students with at least one foreign-born parent in October 2005.

42%
Percentage of children 12 to 17 who participated in sports as of 2003, which was the most popular extracurricular activity. About one-third of children this age participated in club activities and 29 percent in lessons. Lessons include those taken after school or on the weekend in subjects like music, dance, language, computers or religion.

75%
Percentage of children 12 to 17 who were enrolled in school and academically “on-track ” (i.e., enrolled in school at or above the grade level for peers their age) as of 2003.

24%
Percentage of children 12 to 17 who were in a special class for gifted students or did advanced work in any subject, such as honors and advanced placement classes, as of 2003.

41%
Percentage of children 12 to 17 who had ever attended or been enrolled in first grade or higher and had changed schools at some point as of 2003.

Languages

10.5 million
Number of school-age children (5 to 17) who speak a language other than English at home, about one in five in this age group. Most of them (7.5 million) speak Spanish at home. (Source: 2005 American Community Survey)

Lunchtime

30.1 million
Average number of children participating each month in the national school lunch program in 2006. (Source: Upcoming Statistical Abstract of the United States: 2008)

10 billion
The nation’s total apple production, in pounds, in 2006. The chances are good that the apples your children present to their teachers or enjoy for lunch were grown in Washington state, which accounted for more than half of the nation’s total production.

College

18 million
The projected number of students enrolled in the nation’s colleges and universities this fall. This is up from 12.8 million 20 years ago. (Source: Upcoming Statistical Abstract of the United States: 2008)

37%
Percentage of all college students 25 and older in October 2005; 56 percent of these older students attended school part time.

69%
Percentage of undergraduates enrolled in four-year colleges in October 2005. Of those enrolled in such schools, 81 percent attended full time.

49%
Percentage of 18- and 19-year-olds enrolled in college in 2005.

56%
Percentage of undergraduates who were women in October 2005. Among graduate students, the corresponding percentage was even higher: 59 percent.

Learning and Earning

21%
Percentage of high school students who were employed as of October 2005.

50%
Percentage of full-time college students who were employed as of October 2005.

How Many Schools?

95,726
Number of public elementary and secondary schools in 2003-04. The corresponding number of private elementary and secondary schools was 28,384. , Tables 228 and 252.

4,276
Number of institutions of higher learning that granted college degrees in 2005. (Source: Upcoming Statistical Abstract of the United States: 2008)

1.1 million
Number of students who were home-schooled in 2003. That was 2 percent of all students 5 to 17.
, Table 227.

3,294
The number of public charter schools nationwide in 2004-05. These schools, granted a charter exempting them from selected state and local rules and regulations, enrolled 887,000 students. (Source: Upcoming Statistical Abstract of the United States: 2008)

Teachers and Other School Personnel

6.8 million
Number of teachers in the United States in 2006. Some 2.7 million teach at the elementary and middle school level. The remainder include those teaching at the postsecondary, secondary and preschool and kindergarten levels. (Source: Upcoming Statistical Abstract of the United States: 2008)

$57,300
Average annual salary of public elementary and secondary school teachers in Connecticut as of the 2003-2004 school year — the highest of any state. Teachers in South Dakota received the lowest pay — $33,200. The national average was $46,800. High school principals earned $86,938 annually in 2004-05. , Tables 240 and 241
$14.18
Average hourly wage for the nation’s school bus drivers in 2004-05. Custodians earned $12.61, while cafeteria workers made $10.33. , Table 241

Technology

14.2 million
Number of computers available for classroom use in the nation’s elementary and secondary schools as of the 2005-2006 school year. That works out to one computer for every four students. , Table 248

100%
Percentage of public schools with Internet access as of fall 2003. , Table 246

83% and 43%
Percentage of children 3 to 17 using a computer and the Internet, respectively, at school as of fall 2003.

75%
Among children 3 to 17 accessing the Internet in fall 2003, whether at home, school or elsewhere, the percentage who used it to complete school assignments. This was the most common reason for children to use the Internet.

66%
Among children 3 to 17 using a computer at home in fall 2003, the percentage who used it to complete school assignments. This was the second most common home computer use for children, behind playing games.

The Rising Cost of College

$13,425
Average tuition, room and board (for in-state students) at the nation’s four-year public colleges and universities for an entire academic year (2005-06). That is more than double the corresponding figure in 1990. (Source: Upcoming Statistical Abstract of the United States: 2008)

$36,510
Average tuition, room and board at the nation’s four-year private colleges and universities for one academic year (2005-06). That also is more than double the corresponding 1990 figure. (Source: Upcoming Statistical Abstract of the United States: 2008)

$6,291
Average amount of aid received by full-time college students in 2001-02. More than half of college students receive some form of financial aid from outside their families to help pay for their education.

The Rewards of Staying in School

$79,946
Average annual 2005 earnings of workers 18 and older with an advanced degree. This compares with $54,689 a year for those with bachelor’s degrees, $29,448 for those with a high school diploma only and $19,915 for those without a high school diploma.

$67,069
Average starting salary offered to bachelor’s degree candidates in petroleum engineering in 2006, among the highest of any field of study. At the other end of the spectrum were those majoring in the humanities; they were offered an average of $31,183. (Source: Upcoming Statistical Abstract of the United States: 2008)

Graduation

3.3 million
Projected number of high school diplomas that will be awarded in the 2007-08 school year. (Source: Upcoming Statistical Abstract of the United States: 2008)

3 million
Number of college degrees expected to be conferred in the 2007-08 school year. (Source: Upcoming Statistical Abstract of the United States: 2008)

Government Spending on Public Education

$8,701
The per-pupil expenditure on public elementary and secondary education nationally in 2005. New York ($14,119) spent the most among states or state equivalents, followed by New Jersey ($13,800), the District of Columbia ($12,979), Vermont ($11,835) and Connecticut ($11,572). Utah ($5,257) spent the least per student, followed by Arizona ($6,261), Idaho ($6,283), Mississippi ($6,575) and Oklahoma ($6,613).

Satisfaction

7%
Among households with a child in the local public school, the percentage who expressed dissatisfaction with the schools in 2003. Fifteen percent of these households said they would prefer a different school for their child.

Women's History Month: March 2007

Wed, 09 Apr 2008 19:59:43 GMT

National Women’s History Month’s roots go back to March 8, 1857, when women from New York City factories staged a protest over working conditions. International Women’s Day was first observed in 1909, but it wasn’t until 1981 that Congress established National Women’s History Week during the second week of March. In 1987, Congress expanded the week to a month. Every year since, Congress has passed a resolution for Women’s History Month, and the president has issued a proclamation.

152 million
The number of females in the United States as of Nov. 1, 2006. That exceeds the number of males (148 million).

As of July 1, 2005, males outnumbered females in every five-year age group through the 35 to 39 age group. Starting with the 40 to 44 age group, women outnumbered men. At 85 and over, there were more than twice as many women as men.

Motherhood

82.5 million
Estimated number of mothers of all ages in the United States. (From unpublished data.)

1.9
Average number of children that women 40 to 44 had given birth to as of 2004, down from 3.1 children in 1976, the year the Census Bureau began collecting such data. Likewise, the percentage of women in this age group who were mothers was 81 percent in 2004, down from 90 percent in 1976.

Earnings

$32,168
The median annual earnings of women 16 or older who worked year-round, full time, in 2005. Women earned 77 cents for every $1 earned by men. (Source: American Community Survey at )

91 cents
The amount women in the District of Columbia, who worked year-round, full time, earned for every $1 their male counterparts earned in 2005. Among all states or state equivalents, the district was where women were closest to earnings parity with men. Maryland and Connecticut were the only states where median earnings for women were above $40,000, as was the District of Columbia. (Source: American Community Survey at )

$58,906
Median earnings of women working in computer and mathematical jobs, the highest for women among the 22 major occupational groups. Among these groups, community and social services was the only group where women’s earnings as a percentage of men’s earnings were higher than 90 percent. (Source: American Community Survey at )

Education

32%
Percent of women 25 to 29 who had attained a bachelor’s degree or higher in 2005, which exceeded that of men in this age range (25 percent). Eighty-seven percent of women and 85 percent of men in this same age range had completed high school.

85.4%
Percent of women 25 or older who had completed high school as of 2005. High school graduation rates for women continued to exceed those of men (84.9 percent).

26.1 million
Number of women 25 or older with a bachelor’s degree or more education in 2005, more than double the number 20 years earlier.

27%
Percent of women 25 or older who had obtained a bachelor’s degree as of 2005. This rate was up 10.5 percentage points from 20 years earlier.

870,000
The projected number of bachelor’s degrees that will be awarded to women in the 2006-07 school year. Women also are projected to earn 369,000 master’s degrees during this period. Women would, therefore, earn 58 percent of the bachelor’s and 61 percent of the master’s degrees awarded during this school year. (Source: National Center for Education Statistics, Projections of Education Statistics to 2015, at )

Businesses

More than $939 billion
Revenue for women-owned businesses in 2002, up 15 percent from 1997. There were 116,985 women-owned firms with receipts of $1 million or more.

Nearly 6.5 million
The number of women-owned businesses in 2002, up 20 percent from 1997. (The increase was twice the national average for all businesses.) Women owned 28 percent of all non-farm businesses.

More than 7.1 million
Number of people employed by women-owned businesses. There were 7,231 women-owned firms with 100 or more employees, generating $274 billion in gross receipts.

• Nearly one in three women-owned firms operated in health care and social assistance, and other services such as personal services, and repair and maintenance. Women owned 72 percent of social assistance businesses and just over half of nursing and residential care facilities. Wholesale and retail trade accounted for 38.2 percent of women-owned business revenue.

43%
Rate of growth in the number of women-owned firms in Nevada between 1997 and 2002, which led the nation. Georgia (35 percent), Florida (29 percent) and New York (28 percent) followed.

Source for the statements in this section:

Voting

65%
Percentage of women citizens who reported voting in the 2004 presidential election, higher than the 62 percent of their male counterparts who cast a ballot.

Jobs

59%
Percent of women 16 or older who participated in the labor force in 2005. This amounted to 69.3 million women. More than 35 million women in 2005 had worked year-round, full time, in the past 12 months. Men in this age range had a participation rate of 73 percent. (Sources: and 2005 American Community Survey via American FactFinder.)

37%
Percent of women 16 or older who work in management, professional and related occupations, compared with 31 percent of men. (Source: 2005 American Community Survey via American FactFinder)

21.1 million
Number of female workers in educational services, health care and social assistance industries. More women work in this industry group than in any other. Within this industry group, 10.7 million work in the health care industry and 8 million in educational services. (Source: 2005 American Community Survey via American FactFinder)

Military

203,000
Total number of active duty women in the military, as of Sept. 30, 2005. Of that total, 35,000 women were officers, and 168,000 were enlisted.
(Source: Statistical Abstract of the United States: 2007, Table 500.)

15%
Proportion of members of the armed forces who were women, as of Sept. 30, 2005. In 1950, women comprised less than 2 percent.
(Source: Statistical Abstract of the United States: 2007, Table 500.)

1.7 million
The number of military veterans who are women.
(Source: Statistical Abstract of the United States: 2007, Table 508.)

Marriage

63 million
Number of married women (including those who are separated or have an absent spouse) in 2005. There are 55 million unmarried (widowed, divorced or never married) women. (Source: 2005 American Community Survey via American FactFinder)

17%
Percentage of married couples in which the wife earns at least $5,000 more than the husband in 2005. Among 22 percent of married couples, the wife has more education than the husband.

5.6 million
Number of stay-at-home mothers nationwide in 2005, up from 4.4 million a decade earlier.

Computers

84%
Proportion of women who used a computer at home in 2003, 2 percentage points higher than the corresponding proportion for men. This reverses the computer use “gender gap” exhibited during the 1980s and 1990s.

Sports and Recreation

2.9 million
Number of girls who participated in high school athletic programs in the 2004-05 school year. In the 1973-74 school year, only 1.3 million girls were members of a high school athletic team. (Source: Statistical Abstract of the United States: 2007, Table 1232.)

166,728
Number of women who participated in an NCAA sport in 2004-05.
(Source: Statistical Abstract of the United States: 2007, Table 1234.)

85%
Among those who purchased aerobic shoes in 2004, the proportion who were women. Women also comprised a majority (64 percent) of those who bought walking shoes.
(Source: Statistical Abstract of the United States: 2007, Table 1237.)

57%
Percentage of women who participated in gardening at least once in the past 12 months, compared with 37 percent of men. Women were also much more likely than men to have done charity work (32 percent versus 26 percent), attended arts and crafts fairs (39 percent versus 27 percent) and read literature (55 percent versus 38 percent).
(Source: Statistical Abstract of the United States: 2007, Tables 1221, 1222 and 1223.)

Father's Day: June 17, 2007

Wed, 09 Apr 2008 19:55:06 GMT

The idea of Father’s Day was conceived by Sonora Dodd of Spokane, Wash., while she listened to a Mother’s Day sermon in 1909. Dodd wanted a special day to honor her father, William Smart, a widowed Civil War veteran who was left to raise his six children on a farm. A day in June was chosen for the first Father’s Day celebration — June 19, 1910, proclaimed by Spokane’s mayor because it was the month of Smart’s birth. The first presidential proclamation honoring fathers was issued in 1966 when President Lyndon Johnson designated the third Sunday in June as Father’s Day. Father’s Day has been celebrated annually since 1972 when President Richard Nixon signed the public law that made it permanent.

64.3 million
Estimated number of fathers across the nation. (From unpublished data.)

Remembering Dad

A good place to buy dad a tie or a shirt might be one of 8,685 men’s clothing stores around the country (as of 2005).

Other items high on the list of Father’s Day gifts are tools such as hammers, wrenches and screwdrivers. You could buy some of these items for dad at one of the nation’s 14,257 hardware stores or 5,925 home centers (as of 2005).

23,195
Number of sporting goods stores in 2005. These stores are good places to purchase traditional gifts for dad, such as fishing rods and golf clubs.

More than 74 million Americans participated in a barbecue in the last year — it’s probably safe to assume many of these barbecues took place on Father’s Day. , 2007 edition, Table 1225.

Mr. Mom

159,000
Estimated number of stay-at-home dads in 2006. These married fathers with children younger than 15 have remained out of the labor force for more than one year primarily so they can care for the family while their wives work outside the home. These fathers cared for 283,000 children. Among these stay-at-home dads:

    * 60 percent had two or more children.
    * 40 percent had an annual family income of $50,000 or more.
    * 35 percent had children younger than 3 living with them.

How Many Fathers?

26.5 million
Number of fathers who are part of married-couple families with children younger than 18 in 2006.

Among these —

    * 22 percent are raising three or more children younger than 18 (among married-couple family households only).

    * 2 percent live in someone else’s home.

2.5 million
Number of single fathers in 2006, up from 400,000 in 1970. Currently, among single parents living with their children, 19 percent are men.

Among these fathers —

    * 8 percent are raising three or more children younger than 18.

    * About 40 percent each are divorced or never married, 16 percent are separated and 4 percent are widowed. (There is no significant difference between the percentages of single fathers who are divorced and never married.)

    * 14 percent live in someone else’s home.

    * 27 percent have an annual family income of $50,000 or more.

Child-Support Payments

10%
Percentage of custodial parents due child support who were fathers. They numbered 740,000.

$2.1 billion
Amount of child support received by custodial fathers in 2003; they were due $3.3 billion. In contrast, custodial mothers received $23.3 billion of the $33.7 billion in support that was due.

46%
Percentage of custodial fathers who received all child support that was due, not significantly different than the corresponding percentage for custodial mothers. Fathers received an average of $2,797 in child support in 2003, compared with $3,579 for mothers.

Dining with Daddy

30%
Percentage of children younger than 6 living with married parents in 2003 who ate breakfast with their father every day. The corresponding number for children living with unmarried fathers was 41 percent.

64%
Percentage of children younger than 6 living with married parents who ate dinner with their fathers every day. The corresponding number for children living with unmarried fathers was 66 percent.

Kind Words from Dad

63%
Percentage of children younger than 6 living with married parents who were praised three or more times a day by their fathers. The corresponding number for children living with unmarried fathers was 57 percent.

The Fourth of July 2007

Wed, 09 Apr 2008 19:50:47 GMT

On this day in 1776, the Declaration of Independence was approved by the Continental Congress, triggering the 13 colonies on the road to freedom as a sovereign nation. As always, this most American of holidays will be marked by parades, fireworks and backyard barbecues across the country.

2.5 million
In July 1776, the estimated number of people living in the newly independent nation.
(1776 population from Historical Statistics of the United States: Colonial Times to 1970.)

302 million
The nation’s population on this July Fourth.

Fourth of July Cookouts

More than 1 in 4
The chance that the hot dogs and pork sausages consumed on the Fourth originated in Iowa. The Hawkeye State had a total of 15.5 million market hogs and pigs on March 1. This represents more than one-fourth of the nation’s total. North Carolina (8.4 million) and Minnesota (6.2 million) were the runners-up.

6.8 billion pounds
Total production of cattle and calves in Texas in 2006. Chances are good that the beef hot dogs, steaks and burgers on your backyard grill came from the Lone Star State, which accounted for about one-sixth of the nation’s total production. And if they did not come from Texas, they very well may have come from Nebraska (4.8 billion pounds) or Kansas (4.1 billion pounds).

6
Number of states in which the revenue from broiler chickens was $1 billion or greater between December 2005 and November 2006. There is a good chance that one of these states — Georgia, Arkansas, Alabama, North Carolina, Mississippi or Texas — is the source of your barbecued chicken.

About 50-50
The odds that the beans in your side dish of baked beans came from Michigan or North Dakota, which produced 49 percent of the nation’s dry, edible beans in 2006. Another popular Fourth of July side dish is corn on the cob. Florida, California, Georgia and New York together accounted for 60 percent of the sweet corn produced nationally in 2006.

Please Pass the Potato Salad
Potato salad and potato chips are popular food items at Fourth of July barbecues. Nearly half of the nation’s spuds were produced in Idaho or Washington in 2006.

More than 70 percent
Amount of the nation’s head lettuce production in 2006 that came from California. This lettuce may end up in your salad or on your hamburger.

About 2 in 3
The chances that the fresh tomatoes in your salad came from Florida or California, which combined accounted for 68 percent of U.S. tomato production last year. The ketchup on your hamburger or hot dog probably came from California, which accounted for 95 percent of processed tomato production in 2006.

Florida
The state that led the nation in watermelon production last year (835 million pounds). Other leading producers of this popular Fourth of July dessert include California, Georgia and Texas, each with more than 600 million pounds.

More than 74 million
Number of Americans who said they have taken part in a barbecue during the previous year. It’s probably safe to assume a lot of these events took place on Independence Day.
See Table 1225, 2007 edition:

Fireworks

$206.3 million
The value of fireworks imported from China in 2006, representing the bulk of all U.S. fireworks imported ($216 million). U.S. exports of fireworks, by comparison, came to just $22.6 million in 2006, with Japan purchasing more than any other country ($8 million).

$17.3 million
The value of U.S. manufacturers’ shipments of fireworks in 2002.

Flags

$5.3 million
In 2006, the dollar value of U.S. imports of American flags; the vast majority of this amount ($5 million) was for U.S. flags made in China.

$1.7 million
Dollar value of U.S. flags exported in 2006. Trinidad and Tobago was the leading customer, purchasing $661,498 worth.

$349.2 million
Annual dollar value of shipments of fabricated flags, banners and similar emblems by the nation’s manufacturers, according to the latest published Economic Census (2002) data.

Patriotic-Sounding Names

30
Number of places nationwide with “liberty” in its name. The most populous one is Liberty, Mo. (29,042). Iowa, with four, has more of these places than any other state: Libertyville, New Liberty, North Liberty and West Liberty.

    * Thirty-two places are named “eagle” — after the majestic bird that serves as our national symbol. (Places include cities, towns, villages and census-designated places.) The most populous such place is Eagle Pass, Texas, with 25,571 residents. There is also Eagle County, Colo., with a population of 49,085.

    * Eleven places have “independence” in their name. The most populous of these is Independence, Mo., with 110,208 residents.

    * Five places adopted the name “freedom.” Freedom, Calif., with 6,000 residents, has the largest population among these.

    * There is one place named “patriot” — Patriot, Ind., with a population of 195.

    * And what could be more fitting than spending the Fourth of July in a place called “America”? There are five such places in the country, with the most populous being American Fork, Utah, population 21,372. (Sources: ,
      , and American FactFinder)

The British are Coming!

$99 billion
Dollar value of trade last year between the United States and the United Kingdom, making the British, our adversary in 1776, our sixth-leading trading partner today.

Mother’s Day: May 11, 2008

Wed, 09 Apr 2008 19:44:50 GMT

How Many Mothers

82.8 million
Estimated number of mothers in the United States in 2004.
Source: Survey of Income and Program Participation unpublished tabulations

55%
Percentage of 15- to 44-year-olds who are mothers.
Source: Fertility of American Women <http://www.census.gov/population/www/socdemo/fertility.html>

How Many Children

Moms Who’ve Recently Given Birth

25.2
Average age of women in 2005 when they gave birth for the first time. This is up 3.8 years since 1970.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

37,402
Number of births in 2005 that did not occur in hospitals.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

August
The month with the highest number of births, with 369,316 taking place that month in 2005.
Source: National Center for Health Statistics <http://www.cdc.gov/nchs/births.htm>

Jacob and Emily
The most popular baby names for boys and girls, respectively, in 2006.
Source: Social Security Administration <http://www.ssa.gov/OACT/babynames/>

Mothers Remembered

Working Moms (and Moms-to-Be)

5.6 million
Number of stay-at-home moms in 2006.
Source: America’s Families and Living Arrangements: 2006 <http://www.census.gov/population/www/socdemo/hh-fam.html>

Single Moms

Meals with Mommy

Thanksgiving Day: Nov. 22, 2007

Wed, 09 Apr 2008 19:37:08 GMT

In the fall of 1621, the religious separatist Pilgrims held a three-day feast to celebrate a bountiful harvest, an event many regard as the nation’s first Thanksgiving. It eventually became a national holiday in 1863 when President Abraham Lincoln proclaimed the last Thursday of November as a national day of thanksgiving. Later, President Franklin Roosevelt clarified that Thanksgiving should always be celebrated on the fourth Thursday of the month to encourage earlier holiday shopping, never on the occasional fifth Thursday.

272 million
The preliminary estimate of turkeys raised in the United States in 2007. That’s up 4 percent from 2006. The turkeys produced in 2005 together weighed 7.2 billion pounds and were valued at $3.2 billion. Source: USDA National Agricultural Statistics Service

Weighing in With a Menu of Culinary Delights

46 million
The preliminary estimate of turkeys Minnesota expects to raise in 2007. The Gopher State is tops in turkey production. It is followed by North Carolina (39 million), Arkansas (31 million), Virginia (21.5 million), Missouri (21 million) and California (16.8 million). These six states together will probably account for about two-thirds of U.S. turkeys produced in 2007.

690 million pounds
The forecast for U.S. cranberry production in 2007, essentially unchanged from 2006 and 11 percent more than 2005. Wisconsin is expected to lead all states in the production of cranberries, with 390 million pounds, followed by Massachusetts (180 million). New Jersey, Oregon and Washington are also expected to have substantial production, ranging from 18 million to 52 million pounds.

1.6 billion pounds
The total weight of sweet potatoes — another popular Thanksgiving side dish — produced by major sweet potato producing states in 2006. North Carolina (702 million pounds) produced more sweet potatoes than any other state. It was followed by California (381 million pounds). Mississippi and Louisiana also produced large amounts: at least 200 million pounds each.

1 billion pounds
Total pumpkin production of major pumpkin-producing states in 2006. Illinois led the country by producing 492 million pounds of the vined orange gourd. Pumpkin patches in California, Ohio and Pennsylvania also provided plenty of pumpkins: Each state produced at least 100 million pounds. The value of all the pumpkins produced by major pumpkin-producing states was $101 million.

If you prefer cherry pie, you will be pleased to learn that the nation’s forecasted tart cherry production for 2007 totals 294 million pounds. Of this total, the overwhelming majority (230 million) will be produced in Michigan.

1.8 billion bushels
The total volume of wheat — the essential ingredient of bread, rolls and pie crust — produced in the United States in 2006. Kansas and North Dakota accounted for 30 percent of the nation’s wheat production.

841,280 tons
The 2007 contracted production of snap (green) beans in major snap (green) bean-producing states. Of this total, Wisconsin led all states (310,200 tons). Many Americans consider green bean casserole a traditional Thanksgiving dish. Source: The previous data come from the USDA National Agricultural Statistics Service .

$9.5 million
The value of U.S. imports of live turkeys during the first half of 2007 — 99.5 percent from Canada. Our northern neighbor accounted for all of the cranberries the United States imported ($2.2 million). When it comes to sweet potatoes, however, the Dominican Republic was the source of 63 percent ($1.7 million) of total imports ($2.7 million). The United States ran a $4.9 million trade deficit in live turkeys during the period but had surpluses of $9.4 million in cranberries and $15.3 million in sweet potatoes. Source: Foreign Trade Statistics

13.1 pounds
The quantity of turkeys consumed by the typical American in 2005, with a hearty helping devoured at Thanksgiving time. Per capita sweet potato consumption was 4.5 pounds. Source: Upcoming Statistical Abstract of the United States: 2008, Tables 205-206

144,086
Number of certified organic turkeys on the nation’s farmland, as of 2005. Most of these turkeys were in Michigan (56,729) or Pennsylvania (48,815). Source: USDA Economic Research Service

The Turkey Industry

$3.6 billion
The value of turkeys shipped in 2002. Arkansas led the way in turkey shipments, with $581.5 million, followed by Virginia ($544.2 million) and North Carolina ($453 million). In 2002, poultry businesses whose primary product was turkey totaled 35 establishments, employing about 17,000 people. Source: Poultry Processing: 2002

$3.86 billion
Forecast 2007 receipts to farmers from turkey sales. This exceeds the total receipts from sales of products such as rice, peanuts and tobacco. Source: USDA Economic Research Service

The Price is Right

99 cents
Cost per pound of a frozen whole turkey in December 2006. Source: Upcoming Statistical Abstract of the United States: 2008, Table 709

Where to Feast

3
Number of places in the United States named after the holiday’s traditional main course. Turkey, Texas, was the most populous in 2006, with 489 residents; followed by Turkey Creek, La. (363); and Turkey, N.C. (270). There also are nine townships around the country named Turkey, three in Kansas. Source: Population estimates
,

8
Number of places and townships in the United States that are named Cranberry or some spelling variation of the red, acidic berry (e.g., Cranbury, N.J.), a popular side dish at Thanksgiving. Cranberry township (Butler County), Pa., was the most populous of these places in 2006, with 27,509 residents. Cranberry township (Venango County), Pa., was next (6,900). Source: Population estimates , .

28
Number of places in the United States named Plymouth, as in Plymouth Rock, the landing site of the first Pilgrims. Plymouth, Minn., is the most populous, with 70,102 residents in 2006; Plymouth, Mass., had 55,516. Speaking of Plymouth Rock, there is just one township in the United States named “Pilgrim.” Located in Dade County, Mo., its population was 135. Source: Population estimates
,

114.4 million
Number of households across the nation — all potential gathering places for people to celebrate the holiday. Source: Families and Living Arrangements: 2006

The 2007 Holiday Season

Wed, 09 Apr 2008 19:18:45 GMT

Theholiday season is a time for gathering and celebrating with friends andfamily, gift-giving, reflection and thanks. To commemorate this time ofyear, the U.S. Census Bureau presents the following holiday-relatedfacts and figures from its data collection.

It’s in the Mail

20 billion
Pieces of mail the U.S.Postal Service expects to deliver between Thanksgiving and Christmasthis year. The busiest mailing day is set for Dec. 17, as more thanthree times the average daily volume of cards and letters should bemailed (more than 275 million versus 82 million). <http://www.usps.com/communications/newsroom/welcome.htm>

Rush to the Stores

$31.4 billion
Retail sales by thenation’s department stores (including leased departments) in December2006. This represented a 44 percent jump from the previous month (whenretail sales, many holiday-related, registered $21.8 billion). No othermonth-to-month increase in department store sales last year was aslarge.

Other U.S. retailers with sizable jumps in sales between Novemberand December 2006 were book stores (86 percent); clothing stores (49percent); jewelry stores (155 percent); radio, TV and other electronicsstores (60 percent); and sporting goods stores (65 percent). Source:Service Sector Statistics <http://www.census.gov/mrts/www/mrts.html>

14 percent
The proportion oftotal 2006 sales for department stores (including leased departments)in December. For jewelry stores, the percentage was 22 percent. Source:Service Sector Statistics <http://www.census.gov/mrts/www/mrts.html>

28 percent
The proportion of growth in inventories by our nation’s departmentstores (excluding leased departments) through Aug. 31 to Nov. 30, 2006.Thanks to the holiday crowds, inventories plummeted by 23 percent inDecember. Source: Service Sector Statistics <http://www.census.gov/mrts/www/mrts.html>

Note:Leased departments are separately owned businesses operated asdepartments or concessions of other service establishments or of retailbusinesses, such as a separately owned shoe-shine parlor in a barbershop, or a beauty shop in a department store. Also, retail salesestimates have not been adjusted to account for seasonal or pricingvariations.

1.7 million
Thenumber of people employed at department stores in December 2006. Retailemployment typically swells during the holiday season, last year risingby an estimated 40,600 from November and 174,700 from October. Source:Bureau of Labor Statistics <http://www.bls.gov>

$21 billion
Value of retail sales by electronic shopping and mail-order houses inDecember 2006 — the highest total for any month last year. Source:Service Sector Statistics <http://www.census.gov/mrts/www/mrts.html>

$35.3 billion
The value of total retail e-commerce sales for the fourth quarter of2006. This amount represented 3.4 percent of total retail sales duringthe period and exceeded e-commerce sales for all other quarters of theyear. E-commerce sales were up 24 percent from the fourth quarter of2005. Source: Service Sector Statistics <http://www.census.gov/mrts/www/ecomm.html>

15,924
The number of electronic shopping and mail-order houses in business in2005. These businesses, which employed 253,677 workers, are a popularsource of holiday gifts. Their sales: $162 billion, of which 40.5percent were attributable to e-commerce. California led the nation inthe number of these establishments and their employees, with 2,383 and30,800, respectively. Source: County Business Patterns
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html> and Annual Trade Survey <http://www.census.gov/eos/www/2005/table6.xls>[Excel]

Ifyou’re not sure where to do your shopping, choices of retailestablishments abound: In 2005, there were 150,580 clothing andclothing accessories stores; 9,589 department stores; 9,612 hobby, toyand game shops; 33,238 gift, novelty and souvenir shops; 23,195sporting goods stores; 29,624 jewelry stores; and 11,077 book storesacross the nation. The figures shown are for locations with paidemployees. Source: County Business Patterns <http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

48,695
The number of malls and shopping centers dotting the U.S. landscape asof 2005, a total that increased by approximately 12,000 since 1990.
Source: Statistical Abstract of the United States: 2007, Table 1035 <http://www.census.gov/prod/2006pubs/07statab/domtrade.pdf>

Christmas Trees and Decorations

$512 million
The gross earnings ofChristmas tree farmers in 2006, with North Carolina ($134 million) asthe top producer. Oregon was next at $121 million in sales. Source:USDA Economic Research Service <http://www.ers.usda.gov/data/FarmIncome/receipts/2000_06/CR0006US.xls>

$249 million
Christmas tree salesof the 17 surveyed states in 2006, with Oregon as the top seller. Notethat only growers with at least $10,000 in annual sales were surveyed.Source: USDA Floriculture and Nursery Corps Yearbook
<http://www.ers.usda.gov/publications/flo/2007/09Sep/FLO2007.pdf>

$142.6 million
The value of U.S.imports of Christmas tree ornaments from China between January and June2007. China was the leading country of origin for such items.Similarly, China was the leading foreign source of artificial Christmastrees shipped to the United States ($13.4 million worth) during thesame period.
Source: Foreign Trade Statistics <http://www.census.gov/foreign-trade/www/>

Where the Toys are ... Made

104
Number of establishments aroundthe country that primarily manufactured dolls and stuffed toys in 2005;they employed 2,480 people. California led the nation with 18locations. Source: County Business Patterns
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

707
The number of locations thatprimarily produced games, toys and children’s vehicles in 2005; theyemployed 15,381 workers. California led the nation with 115establishments. Source: County Business Patterns
<http://www.census.gov/Press-Release/www/releases/archives/county_business_patterns/010192.html>

$3.3 billion
Total value of shipments for dolls, toys and games by manufacturers in 2005. Source: Annual Survey of Manufacturers
<http://www.census.gov/mcd/asm-as2.html>

$3.3 billion
The value of U.S. toyimports including stuffed toys (excluding dolls), puzzles and electrictrains from China between January and June 2007. China was the leadingcountry of origin for stuffed toys coming into this country, as well asfor a number of other popular holiday gifts. These include rollerskates ($79 million), sports footwear ($193 million), golf equipment($36 million) and basketballs ($23 million). China leads Canada as theleading supplier of ice skates ($6.6 million versus $3.8 million), withThailand ranking third ($2.8 million). Source: Foreign Trade Statistics<http://www.census.gov/foreign-trade/www/>

Holiday Names

Places whose names are associated with the holiday season includeNorth Pole, Alaska (population 1,828 in 2006); Santa Claus, Ind.(2,324); Santa Claus, Ga. (245); Noel, Mo. (1,555); and — if you knowabout reindeer — the village of Rudolph, Wis. (419) and Dasher, Ga.(803). There is Snowflake, Ariz. (5,157) and a dozen places namedHolly, including Holly Springs, Miss., and Mount Holly, N.C. Source:Population estimates
<http://www.census.gov/Press-Release/www/releases/archives/population/010315.html>

Hanukkah and Kwanzaa

Nearly one-half
Proportion of thenation’s spuds produced in Idaho and Washington in 2006. Potato latkesare always a crowd pleaser during Hanukkah.
Source: National Agriculture Statistics Service <http://www.nass.usda.gov/>

$1.3 billion
Thevalue of product shipments of candles in 2002 by the nation’smanufacturers. Many of these candles are lit during Hanukkah andKwanzaa celebrations.
Source: 2002 Economic Census
<http://www.census.gov/econ/census02/guide/SUBSUMM.HTM>

$161 million
Thevalue of product shipments of candles in 2002 by manufacturers inTexas. The Lone Star State led the country in candle shipments.
Source: 2002 Economic Census at <http://www.census.gov/econ/census02/guide/SUBSUMM.HTM>

New Year’s Eve and Day

73,685
The estimated July 1, 2006, population of Champaign, Ill., a place whose name alone may get you into a celebratory mood.
Source: Population Estimates <http://www.census.gov/Press-Release/www/releases/archives/population/010315.html>

$475 million
U.S. manufacturers shipments of effervescent wines (including sparkling wines, such as champagne) in 2002.
Source: 2002 Economic Census at <http://www.census.gov/econ/census02/guide/SUBSUMM.HTM>

More than 303 million
The nation’sprojected population as we ring in the New Year. This compares withfewer than 175 million 50 years earlier (1958) and less than 90 milliona century earlier (1908).
Source: National estimates <http://www.census.gov/popest/archives/pre-1980/PE-11.html>